Good Health Company
Website:
ghc.health
Job details:
D2C Influencer Marketing – US Market
Location: Hyderabad
Work Mode: On-site
Experience: 1+ Years
Employment Type: Full-Time
Role Overview
We are looking for a D2C Influencer Marketing professional to drive influencer and creator-led growth in the US market. The candidate will manage creator partnerships, influencer campaigns, and performance tracking to drive brand awareness, customer acquisition, and revenue.
Key Responsibilities
- Develop and execute influencer marketing strategies for the US D2C market.
- Identify, research, and onboard relevant US-based influencers and creators.
- Manage end-to-end influencer outreach, communication, negotiation, and collaboration.
- Plan and execute campaigns across TikTok, Instagram, YouTube, and other relevant platforms.
- Create influencer briefs and coordinate content delivery and campaign timelines.
- Track campaign performance, including reach, engagement, conversions, CPA, ROAS, and revenue.
- Identify high-performing creators and scale successful partnerships.
- Explore UGC, affiliate marketing, creator commerce, and paid amplification opportunities.
- Monitor US influencer trends, competitors, and emerging creators.
- Collaborate with creative, marketing, and performance teams to achieve business goals.
Mandatory Requirements
- 1+ year of experience in Influencer Marketing, Creator Marketing, D2C, Performance Marketing, or Growth Marketing.
- Hands-on experience managing influencer/creator campaigns.
- Experience working with US-based creators or the US consumer market.
- Strong understanding of D2C customer acquisition and influencer-led growth.
- Ability to analyze campaign performance and optimize based on data.
- Experience with platforms such as TikTok and Instagram.
- Exceptional communication and negotiation skills.
- Strong ownership, execution, and relationship-building skills.
Preferred Skills
- Experience in D2C, e-commerce, wellness, beauty, lifestyle, or consumer brands.
- Experience with TikTok Shop, affiliate marketing, UGC, or creator commerce.
- Understanding of US social media trends and creator ecosystems.
- Experience with influencer performance metrics such as ROAS, CPA, conversion rate, and revenue.
Click on Apply to know more.