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About OSSA Perfumes
OSSA Perfumes is a fast-growing D2C fragrance brand, crafting premium yet affordable perfumes for the Indian market. We are passionate about making luxury scents accessible and building a community of fragrance lovers across India.
Role Overview
We are looking for a dynamic and results-driven D2C Growth Manager to lead and scale our direct-to-consumer business across online channels including our website, Amazon, Flipkart, and other marketplaces. You will own revenue growth, customer acquisition, retention strategies, and brand presence across digital touchpoints.
Key Responsibilities
- Develop and execute D2C growth strategies across owned channels (website/Shopify) and marketplaces (Amazon, Flipkart, Meesho, etc.)
- Drive performance marketing campaigns (Meta Ads, Google Ads) to acquire and retain customers
- Manage and optimize product listings, A+ content, and brand stores on marketplaces
- Analyze sales data, customer insights, and funnel metrics to identify growth levers
- Collaborate with the content and creative team to build compelling campaigns and brand storytelling
- Own the email/WhatsApp marketing strategy for customer retention and repeat purchases
- Monitor competition, pricing trends, and market developments to stay ahead
- Work closely with operations and supply chain teams to ensure seamless order fulfillment
- Manage influencer and affiliate marketing programs
- Define and track KPIs including CAC, ROAS, LTV, conversion rates, and revenue targets
Requirements
- 3–6 years of experience in D2C growth, e-commerce marketing, or digital marketing roles
- Proven track record of scaling D2C brands or managing large-scale marketplace operations
- Strong understanding of performance marketing (Meta, Google, Amazon Ads)
- Experience with Shopify or similar e-commerce platforms
- Data-driven mindset with proficiency in Excel/Google Sheets and analytics tools
- Excellent communication, project management, and cross-functional collaboration skills
- Prior experience in beauty, lifestyle, or FMCG sectors preferred
- Passion for fragrances and brand building is a plus
What We Offer
- Opportunity to shape and scale a fast-growing D2C fragrance brand
- Competitive compensation with performance-linked bonuses
- Dynamic, entrepreneurial work environment
- Exposure to all aspects of brand building — from marketing to operations
Click on Apply to know more.