Senior Marketing Analyst

At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care. As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day. Position Summary At CVS Health, we are a health care innovation company focused on helping people on their path to better health, and we are looking for innovative marketers who think big, push boundaries to drive business results, and keep the consumer at the center of everything we do. You'll be part of our Pharmacy & Consumer Wellness retail marketing team. Description The Senior Analyst is responsible for supporting a variety of initiatives to help acquire new customers, increase engagement with existing customers and drive enterprise value. In this role the Senior Analyst will be responsible for owned marketing channel development, execution, review processes, measurement and reporting. The ideal candidate is a self-starter, highly organized and excels in a fast-paced environment. Responsibilities include but are not limited to – Assists in the development and execution of marketing strategies, leveraging data to inform consumer facing messages that will drive awareness, consideration and preference. Support marketing plan development and execution in partnership with internal teams including digital, creative, in-store experience, and operations. Tactics include email, website optimization, search engine marketing (SEM), search engine optimization (SEO), social, direct mail, in-store, and more. Must deliver work that is on-time, on-budget, and on-strategy. Supports marketing strategies and develops tactics tailored to different customer segments to maximize engagement and conversion. Conducts market research to gather insights on healthcare industry trends, customer preferences, and competitive landscape. Analyzes and interprets marketing data to evaluate the effectiveness of marketing campaigns and initiatives. Delivers reports and presentations to communicate key findings, performance metrics, and recommendations to stakeholders and senior management. Acts as an independent self-starter but can also collaborate across internal and external teams. Identifies areas of opportunity with a solutions-oriented mindset and has the tenacity to approach campaign pivots with a sense of urgency. Manages team budget and finance process.

CVS Health® and its businesses lead the way to drive affordability, improve access and preserve choice in how people pay for care, receive care and stay healthy. With a wide range of career areas, you can be a part of our purpose-driven team.