Manager, Brand and Community Engagement

At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care. As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day. Position Summary At Oak Street Health, we are building a leading marketing and brand strategy team, which plays a vital role in shaping how the brand is perceived in the market, driving consumer engagement and growth, and ultimately maximizing the number of patients we are able to serve. The Brand & Community Manager will report to Oak Street Health's Director of Brand and will manage the day-to-day execution of our social media strategy, content development, reputation management and community management on behalf of the company. Core Responsibilities Consumer-Centered Content Development: Along with the day-to-day execution of our social media strategy, generate new ideas for social media content and execute against them from start to finish, including occasional video and photo editing. Campaign Management: Build and oversee the content calendar to plan optimized content for each platform that can also be maximized across the entire patient journey. This involves planning, testing, executing, and optimizing performance based on results. Collaborate closely with the internal creative and design team to deliver marketing assets. Stakeholder Collaboration: Working closely with stakeholders both within Oak Street Health and across the CVS Health organization to deliver marketing assets that drive consistent and collaborative brand awareness.Support our Lead of Public Relations as needed. Consumer Reputation Management and Community Management: Act as the community manager across Facebook, Linkedin, and Instagram, responding to comments and questions. This includes overseeing consumer engagement on social media, reviews and BBB, and partnering with internal teams to ensure issues are resolved. Reporting: Regularly report on social media performance, reputation management and impact to the Director of Brand. This includes working with internal teams to share outcomes and recommendations based on social listening. Brand Growth: Develop an understanding and ownership of Oak Street Health's brand identity and knowledge of the target audience. This includes developing strategies to support employer branding. Other duties as assigned

CVS Health is the nation's leading health solutions company, reaching millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues.