Website:
freed.care
Job details:
Copywriter
We’re not looking for someone who can just “write content.”
We’re looking for someone who wants to build a brand with words.
At FREED, we’re building one of India’s 1st borrower facing brand - helping everyday borrower break free from loan stress, recovery harassment, and loan anxiety.
This role is for someone who understands that:
A good line can change perception.
A good script can create trust.
And sometimes, even one simple sentence inside an app can make someone feel understood.
What you’ll do
· Write ad scripts, reels, landing pages, social posts, performance ads
· Craft app copy, UX writing, onboarding flows, notifications, microcopy, and customer journeys
· Simplify complex financial situations into clear, human communication
· Work closely with design, product and growth team
· Help shape how borrowers emotionally experience the FREED platform
What we’re looking for
· Someone who can write conversational Hindi + English naturally
· Strong understanding of storytelling, consumer psychology, and digital behaviour
· Ability to write both emotional brand work and clean, intuitive UX copy
· Someone who knows that good UX writing is not decorative - it reduces confusion and builds trust
· Strong instinct for hooks, retention, and clarity
We’re not looking for someone who can just “write content.”
We’re looking for someone who wants to build a brand with words.
At FREED, we’re building one of India’s 1st borrower facing brand - helping everyday borrower break free from loan stress, recovery harassment, and loan anxiety.
This role is for someone who understands that:
A good line can change perception.
A good script can create trust.
And sometimes, even one simple sentence inside an app can make someone feel understood.
What you’ll do
· Write ad scripts, reels, landing pages, social posts, performance ads
· Craft app copy, UX writing, onboarding flows, notifications, microcopy, and customer journeys
· Simplify complex financial situations into clear, human communication
· Work closely with design, product and growth team
· Help shape how borrowers emotionally experience the FREED platform
What we’re looking for· Someone who can write conversational Hindi + English naturally
· Strong understanding of storytelling, consumer psychology, and digital behaviour
· Ability to write both emotional brand work and clean, intuitive UX copy
· Someone who knows that good UX writing is not decorative - it reduces confusion and builds trust
· Strong instinct for hooks, retention, and clarity
Click on Apply to know more.