Samsung Electronics
Website:
samsung.com
Job details:
Location: Delhi NCR (Preferred)
Experience: 9-13yrs
Qualification: MBA (Preferred)
Key Skills: CRM Retention, Growth Strategy, Marketing Automation, Lifecycle & Retention
Marketing, Incremental Revenue, Campaigns, Paid CRM, Customer Engagement and Retention, Revenue Planning & Growth, D2C, Website
Job Definition:
Driving Incremental Revenue through targeted customer & product led campaign. Provide the Adobe technical bridge between the campaign briefings and operations team, having a solid understanding of the full end-to-end campaign process, from brief to delivery, and working with internal stakeholders in order to ensure that campaign deadlines are achieved.
KEY ACCOUNTABILITIES AND MEASURES
- Designing Marketing campaigns - that caters to the biz requirement led by a detailed business plan, outlining the most opportune target segment & why and the creative solution for the business category backed by data & ROI
- Manage end-to-end campaign execution - using Adobe Campaign tool
- Execute CRM campaigns – by developing complex workflows for multi-channel campaigns across Omni Channel platforms to achieve volume, quality, and ROI goals
- Work with the Head of CRM and wider CRM team on the strategy to drive engagement and retention.
- Champion Adobe Campaign in the business and be there for technical support for the wider Marketing team
- Support with data briefs, developing workflows and ensure recommendations are made to improve campaign performance
- Maintain & optimise all BAU campaigns, as well as be accountable for building new and innovative campaigns
- Collaborating & coordinating with various cross-functional, internal and external stake holders to deliver meaningful results on time.
- Manage program performance and customer behaviour through customer segmentation, program and campaign level impact (return on investment and profitability).
Collateral & Creatives
- Design Communication – SMS/e-mail testing structure to ensure ability to read and properly measure a/b tests
- Work on designing, creating and executing collateral related to Loyalty
- Work with internal marketing teams and external vendors
- Work on content, ideas and brief with the digital agencies and ensure timely delivery.
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