Babulal Jewellers
Website:
babulaljewellers.com
Job details:
Role Title - Customer Relationship Manager (CRM)
Department - Customer Experience & Relationship Management
Reports To - Business Owner / MD | Works closely with Sales Head
Location - Civil Lines Showroom, Raipur (primary)
Employment Type - Full-Time, Permanent
Experience Required - 3–8 years (jewellery retail strongly preferred)
Joining - Immediate / As early as possible
About Babulal Jewellers
Soni Kishor Kumar Babulal Jewellers is one of Raipur's most trusted jewellery institutions, established in 1946 and now in its 80th year of operations.
Key Responsibilities
▸ Maintain a complete, accurate, and up-to-date customer database — contact details, purchase history, occasions (birthdays, anniversaries, wedding dates), preferences, and segment (gold/diamond/silver/bridal)
▸ Categorise customers by value tier — HNI (High Net-worth Individual), regular, occasional, one-time — and manage communication strategy accordingly
▸ Record every customer interaction — floor visit, call, WhatsApp — in the CRM system with notes and next steps
▸ Identify lapsed customers (no purchase in 12+ months) and flag for re-engagement campaigns
▸ Maintain clean data — no duplicate entries, no outdated numbers, no missing occasion dates
▸ Generate weekly and monthly reports on customer activity, loyalty programme participation, and outreach outcomes for MD review
▸ Support the Golden Circle Loyalty Programme — enrolments, point tracking, tier communications, and benefit fulfilment
▸ Make personalised outbound calls for: birthday and anniversary greetings, new collection launches, festival offers, exclusive event invitations, and post-purchase follow-ups
▸ Maintain a daily call schedule — minimum 15–20 meaningful customer calls per day during normal periods; higher during festive season
▸ Script and deliver calls with warmth, confidence, and clarity — never reading robotically, always personalising based on the customer's history
▸ Handle objections and queries on call professionally — convert interest into showroom visits
▸ Record call outcomes, callbacks scheduled, and customer responses in the CRM system
▸ Follow up on customers who expressed interest in a specific piece, collection, or occasion — no hot lead to go cold
▸ Coordinate with the sales team before calls to understand what is available, what is new, and what offers are live
Contact - hr@babulaljewellers.com
Click on Apply to know more.