Website:
covernow.in
Job details:
Company Description CoverNow is a digital insurance marketplace that simplifies how people in India compare, buy, and manage policies across health, motor, life, term, travel, business, and more. The platform offers a fully digital, paperless experience with instant policy issuance and 24/7 customer support. CoverNow partners with 50+ leading insurers, including HDFC ERGO, Star Health, ICICI Lombard, and Niva Bupa, helping customers save significantly on premiums while accessing transparent plan comparisons. With a strong focus on claim settlement success and expert guidance, CoverNow delivers a secure, seamless insurance journey. Thousands of users rely on CoverNow to protect their health, families, and long-term financial security.
Role Description The Customer Relationship Management Manager is a full-time, on-site role based in Delhi, India. This role is responsible for overseeing CRM strategy and execution, including customer lifecycle management, segmentation, and engagement campaigns across digital and offline channels. The CRM Manager will monitor and analyze customer data, track key metrics, and design initiatives to increase retention, cross-sell, and upsell opportunities. Day-to-day activities include coordinating with sales, marketing, product, and customer support teams to ensure consistent communication and a unified customer experience. The role also involves managing CRM tools, optimizing workflows, and implementing projects that enhance customer satisfaction and loyalty.
Qualifications
- Strong Analytical Skills, including data interpretation, performance tracking, and insight generation for customer behavior and campaign effectiveness.
- Excellent Communication skills, with the ability to collaborate across teams and convey complex information clearly to both technical and non-technical stakeholders.
- Sales and customer relationship skills, including experience driving retention, cross-selling, and upselling initiatives in a customer-centric environment.
- Proficiency in Market Segmentation, including defining customer cohorts, targeting strategies, and personalized engagement approaches.
- Project Management skills to lead CRM-related initiatives, manage timelines, coordinate stakeholders, and ensure successful implementation.
- Experience with CRM platforms (e.g., Salesforce, HubSpot, Zoho, or similar), marketing automation tools, and basic reporting or dashboard creation.
- Background in insurance, fintech, or digital marketplaces is beneficial, with an understanding of customer journeys in financial services.
- Bachelor’s degree in Business, Marketing, Analytics, or a related field; advanced certifications in CRM or data analytics are an advantage.
- Ability to work in a fast-paced environment, prioritize multiple initiatives, and maintain a strong focus on customer satisfaction and data privacy.
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