Delhivery
Website:
delhivery.com
Job details:
Job Title: CLM Associate (Customer Lifecycle Marketing)
Location: Bengaluru
Department: Marketing / Growth
Role Overview
Delhivery is hiring for Customer Lifecycle Marketing - looking for a highly analytical and execution-focused CLM Associate to drive customer engagement and retention across Delhivery’s Local Delivery and Intercity Courier businesses. This is an entry-level role suited for high-potential fresh graduates from premier engineering institutes, who are excited to work at the intersection of data, marketing, and product. Interns are also welcome if they can transition to a full-time role after the internship without returning to college for their final semester
.You will be responsible for executing lifecycle campaigns across push notifications, WhatsApp, email, and in-app messaging, while leveraging data to improve customer journeys and business outcomes
Key Responsibilities
Campaign Execution & Management
- Execute end-to-end lifecycle marketing campaigns across push notifications, WhatsApp, email, and in-app channels
- Build and deploy campaigns using CRM/marketing automation tools.
- Manage campaign calendars aligned with business priorities (Local Delivery & Intercity Courier)
- Coordinate with product, growth, and analytics teams to ensure timely campaign launches
Segmentation & Targeting
- Work with customer data to create targeted audience segments based on behavior, lifecycle stage, and business goals
- Ensure personalization and relevance in messaging across channels
Content & Communication
- Collaborate with content/design teams to create compelling campaign creatives and copies
- Adapt messaging for different channels while maintaining brand consistency
- Ensure compliance with communication guidelines and regulations
Performance Tracking & Optimization
- Monitor campaign performance (open rates, CTR, conversions, retention, etc)
- Run A/B tests to optimize messaging, timing, and targeting
- Generate regular reports and actionable insights to improve campaign effectiveness
Lifecycle Strategy Support
- Support lifecycle journeys such as onboarding, activation, retention, reactivation, and churn prevention
- Identify gaps in customer journeys and propose improvements
Click on Apply to know more.