About Us
Curvestone is redefining how teams automate complex workflows with AI via our WorkflowGPT platform. We have strong traction and success in closing deals, we are now looking for a marketing and GTM expert to help us accelerate demand generation and drive us from early PMF (Product-Market Fit) to a more scalable, predictable growth model.
We are headquartered in Holborn, London, with team members working remotely from New York and Poland.
The Opportunity
We are looking for a strategic, hands-on marketing and growth leader who thrives in the messy but exciting phase of taking a product from early traction to market dominance (Level 1/2 to Level 3 in the First Round PMF Framework). This role is perfect for someone who has successfully helped an early-stage company progress on this journey before, refining messaging, building scalable demand generation engines, and crafting a GTM motion that scales.
What you’ll do
- Develop and execute a demand generation strategy to drive high-quality leads and market awareness.
- Experiment with and optimise various growth channels, including content marketing, SEO, paid acquisition, outbound, partnerships, and community-driven marketing.
- Refine our positioning and messaging to resonate with target personas.
- Build and optimise a scalable GTM playbook, including lead nurturing, pipeline acceleration, and conversion rate optimisation.
- Work closely with sales to align marketing efforts with revenue goals and improve lead-to-close efficiency.
- Implement and analyse marketing metrics to measure success and iterate quickly.
- Test new growth tactics and bring a data-driven, iterative mindset to marketing.
Skills, Experience, and Mindset
Must-have
- 5+ years of experience in demand generation, growth marketing, or GTM roles at early-stage B2B SaaS companies.
- A track record of successfully moving a company from early traction (PMF Level 1/2) to a more mature demand engine (Level 3).
- Hands-on experience with performance marketing, content marketing, and outbound strategies.
- Deep understanding of startup go-to-market motions, including PLG, sales-led growth, or hybrid models.
- Strong analytical mindset – comfortable using data to drive decision-making.
- A bias for action and a willingness to experiment quickly.
- Exceptional communication and storytelling skills.
- Experience working closely with sales and product teams.
Nice to have
- Experience in AI/automation/workflow-related markets.
- Familiarity with marketing tools like HubSpot, LinkedIn Ads, Google Ads, or other growth platforms.
- Community-building or evangelism experience.
Why Join Us?
- Be an early hire in a fast-growing AI startup and shape the GTM function from the ground up.
- Work on cutting-edge AI technology with a strong product and early customer traction.
- Collaborate with a team that is passionate, driven, and customer-obsessed.
- Competitive salary, equity, and the opportunity to grow with the company.
Compensation
Base Salary: £50,000 - £60,000
Performance Bonus: 20-30% of base salary, tied to key growth KPIs (lead generation, conversion rates, revenue impact)
At Curvestone we don’t just accept differences, we celebrate it, we support it, and we thrive on it for the benefit of our employees, our clients and our services. We are an equal opportunity employer and all qualified applicants will receive equal consideration for employment without regard to age, ancestry, colour, family or medical care leave, gender identity or expression, marital status, national origin, physical or mental disability, race, religion, sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or reasonable adjustments due to a disability during the application or interview process please let us know and we will be pleased to assist.
