Marketing Manager (Retirement Fund Experience) Participant Communication

Marketing Manager - Participant Communication

A leading U.S. retirement provider is undergoing a significant multi-year digital transformation across its retirement business. The initiative addresses the instability of aging legacy systems and aims to position the company as a strong third competitor in the retirement market alongside other large companies. The transformation encompasses:

• Full rebuild of recordkeeping infrastructure
• Launch of two new retirement products: FutureStep (white-labeled with Vestwell) and FutureChoice (to launch in September)
• Enhanced B2B and B2C digital experiences
• Expansion into new and existing market segments (small and mid-to-large plan sponsors)

Preferred Background:

• Experience in financial services, retirement, or insurance industries
• Familiarity with compliance review processes and stakeholder management in enterprise environments
• Proficiency with tools such as Workfront (project management), Salesforce, Marketo, and content collaboration platforms

Marketing Manager – Participant Communications:

• Focused on end-user messaging (employees and participants)
• Responsible for creating tailored marketing assets to support post-sale experiences and drive plan engagement

Logistics:

• Remote (Eastern hours)
• Contract to hire
• Ideal if you can go into Boston, MA office a few times a month