As a Salesforce Marketing Cloud Consultant at CUBE84, you will serve as the subject-
matter expert on Marketing Cloud engagements — owning technical delivery, client
advisory, and quality outcomes across the full SFMC platform. You will work closely with
clients to understand their customer engagement goals and translate them into scalable,
compliant, and well-documented Marketing Cloud solutions.
This is a hands-on, client-facing role suited to a practitioner who is equally comfortable in
strategy conversations and technical configuration.
What You'll Do
Strategy & Planning
Provide strategic guidance on SFMC architecture, use cases, and platform roadmap
aligned to client objectives.
Participate in planning, status, and stakeholder meetings as CUBE84's Marketing
Cloud subject-matter expert.
Advise on best practices for journeys, data extensions, segmentation, and automation
design.
SFMC Configuration & Technical Delivery
Configure and maintain SFMC components including:
Email Studio / Mobile Studio / Social Studio
Web Studio / Cloud Pages
Journey Builder
Automation Studio
Contact Builder / Data Designer
Build and manage data extensions, filters, and SQL queries.
Configure automations, triggered sends, and scheduled processes.
Support integrations with CRM systems, data warehouses, and APIs as required.
Troubleshoot errors, performance issues, and data synchronization problems.
Campaign & Journey Execution
Build, test, and deploy email campaigns and customer journeys end-to-end.
Configure dynamic content, personalization rules, and segmentation logic.
Conduct QA testing across devices, email clients, and accessibility requirements.
Design and support A/B testing and optimization efforts.
Coordinate deployment schedules and manage approval workflows with client
stakeholders.
Email Development & Asset Support
Develop and maintain email templates consistent with brand standards and
accessibility guidelines (WCAG).
Ensure all email assets comply with CAN-SPAM, GDPR, and CCPA/CPRA as
applicable.
Support modular and reusable email design frameworks to maximise client team
efficiency.
Data, Analytics & Reporting
Configure tracking, reporting, and dashboards within SFMC.
Support campaign performance analysis across key metrics — open rates, CTR,
conversions, and beyond.
Assist with data hygiene, list management, and suppression logic.
Deliver actionable insights and recommendations based on campaign data.
Compliance, Privacy & Governance
Support opt-in/opt-out management and preference center configuration.
Ensure data handling aligns with applicable privacy, security, and regulatory
requirements including CAN-SPAM, CCPA/CPRA, and GDPR.
Follow secure development practices and protect system and data integrity at all
times.
Assist with documentation of governance processes and standard operating
procedures.
Training & Documentation
Develop clear training materials, Standard Operating Procedures (SOPs), and user
guides for client staff.
Deliver training sessions on SFMC tools and workflows as part of the engagement.
Maintain thorough, up-to-date documentation of all configurations, customizations,
and processes.
What You Bring
Required Experience & Qualifications
5+ years of hands-on experience delivering Salesforce Marketing Cloud solutions for
organizations of comparable size and complexity.
Deep, demonstrable expertise across core SFMC studios and tools: Email Studio,
Mobile Studio, Social Studio, Web Studio/Cloud Pages, Journey Builder, Automation
Studio, and Contact Builder/Data Designer.
Experience in public-sector, utilities, or regulated environments is strongly
preferred.
Proven ability to build and manage data extensions, AMPscript, SSJS, SQL queries,
and automation workflows within SFMC.
Working knowledge of HTML/CSS for responsive email development.
Strong understanding of compliance requirements relevant to digital
communications: CAN-SPAM, CCPA/CPRA, GDPR.
Familiarity with data privacy regulations applicable to public agencies and utilities is a
plus.
Salesforce Certifications (Preferred)
Salesforce Marketing Cloud Email Specialist
Salesforce Marketing Cloud Consultant
Salesforce Marketing Cloud Developer (a plus)
Additional Salesforce certifications (Administrator, Platform App Builder) are
welcome
Skills & Working Style
Excellent verbal and written communication skills — able to present technical
concepts clearly to non-technical stakeholders.
Strong client-facing presence with the ability to serve as a trusted advisor on
Marketing Cloud matters.
Detail-oriented with a commitment to quality, documentation, and delivery
excellence.
Comfortable working in a blended team environment across onshore and offshore
delivery resources.
Self-directed and proactive — able to manage workstreams, flag risks, and keep
engagements on track.
Commitment to inclusive design and plain-language communication practices.