Head of Marketing

About Crypto School:

Crypto School is a dynamic startup revolutionizing cryptocurrency education for a global audience. As a key pillar within Crypto Banter, our mission is to transform intimidating blockchain jargon and trading complexity into clear, engaging, and fun learning experiences, enabling students to be successful and profitable on any platforms we promote. Whether for newbies or experienced crypto investors, Crypto School serves as the most exciting gateway for anyone looking to benefit from the world of crypto.

Job Description:

We’re looking for a passionate, obsessed, energetic and experienced Digital Marketer to join our successful team as a Head of Marketing

​This role involves managing and executing a comprehensive range of digital marketing activities, focusing on user acquisition, web marketing, branding, SEO, paid ads, and social media to name but a few. You will be responsible for driving online visibility, engagement, and lead generation across various platforms; enhancing brand awareness, and achieving greatness within our space!

Key R

e

sponsibilities:Develo

p and execute the overall digital marketing strategy aligned with company objectives, focusing on growth, brand visibility, and performance.Lead u

ser acquisition efforts through multi-channel campaigns including paid search, display, social media, email marketing, partnerships, and content.Overse

e web marketing initiatives, ensuring the company’s website and landing pages are optimized for traffic, engagement, and conversions (CRO).Manage

and optimize SEO and SEM strategies to increase organic traffic and drive high-intent leads.Lead a

nd scale paid advertising campaigns (Google Ads, Meta, X, YouTube, and other platforms) with clear ROI and performance metrics.Drive

brand marketing initiatives, ensuring brand consistency and positioning across all digital and offline channels.Overse

e social media strategy and execution, aligning content with audience growth, community engagement, and lead generation goals.Monito

r and report on marketing performance, using analytics tools to track KPIs, generate insights, and refine strategies.Collab

orate cross-functionally with product, design, content, and sales teams to ensure cohesive messaging and campaigns.Stay a

head of industry trends, emerging tools, and technologies to keep the marketing stack modern and competitive.Overse

e external vendors or agency relationships, ensuring delivery aligns with strategy, budget, and timeline.Own an

d manage the marketing budget, allocating resources efficiently to drive maximum impact.

Requi

r

ements: At le

a

• st 5 years of experience in digital marketing, with a strong focus on Web Marketing, Branding, SEO, Email Marketing, Paid Ads, and Social Media Management.Proven track record of owning and managing the branding and marketing process from end to end. Proven track record of managing successful Google Ads, Bing Ads, and social media campaigns specifically within the Crypto space.Strong understanding of content marketing, link building, and SEO best practices.A genuine passion for social media trends, engagement tactics, and search engine optimization.Relevant digital marketing accreditations or certifications are a plus (e.g., Google Ads, Bing Ads, SEO certifications).