Klaviyo Email & SMS Specialist (DTC – Graphics Provided)

Title:
Klaviyo Email & SMS Specialist (DTC – Graphics Provided)

Description:
We’re hiring a Klaviyo pro (not an agency) to join our design team 10–15 hrs/week and own the backend Klaviyo Opti-In, flows, campaigns + SMS execution for a fast-growing DTC beauty brand.

We’ve got 8K active profiles (~25K total, may need cleanup) and send 2-3 email campaigns/week. SMS as well. 

Your job: setup, test and optimize opt-ins, flows, campaigns and clean up segmentation, consolidate SMS/popups, and guide implementation all migrated and fully setup in Klaviyo. 

You’ll work directly with our CEO and lead internal Graphic artist and need to be proactive, communicative, and technically sharp in Klaviyo and Shopify.

Help build, test and optimize all flows (welcome, post-purchase, winback, etc.)

Build and setup on-going 2-3 campaigns per week

QA/test flow logic, fix errors, improve performance

Consolidate SMS (Postscript) + popups (OptiMonk) into Klaviyo

Ensure list hygiene, proper segmentation, sunsetting

Collaborate in Slack + ClickUp; join 2x/wk syncs

Hands-on Klaviyo + Shopify experience (DTC eCom required)

Copywriting skills, retention subscription marketing skills

Solid flow architecture + testing Klaviyo experience

Comfort working directly with internal teams (not outsourced)

Bonus: supplements/beauty brand experience

Results You’ve Driven for 3-4 Clients (flows, KPIs, outcomes)
Please specify any experience working with DTC supplements
Share and demonstrate retention marketing knowledge and experience