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Senior Director of Lifecycle Marketing, Global VOD

Location

Dallas, TX, USA

JobType

full-time

About the job

Info This job is sourced from a job board

About the role

Crunchyroll is seeking an experienced Senior Director of Lifecycle Marketing, Global VOD to lead our direct-to-consumer marketing efforts globally. In this role, you will be responsible for driving subscriber growth, engagement, and retention through innovative digital marketing strategies and campaigns. You will partner closely with our product, content, and analytics teams to identify and execute on opportunities to optimize the customer journey and maximize lifetime value. This is a key leadership role on our marketing team, reporting directly to the VP of Global Marketing.

About the company

Crunchyroll is the world's most popular anime brand, serving millions of viewers worldwide. As a leading destination for anime and manga, Crunchyroll offers a vast library of licensed content, simulcasts, and merchandise.

Skills

marketing
vod
customer lifecycle
digital marketing
analytics