Customer Capital
Website:
customer-capital.com
Job details:
Conversion Rate Optimization (CRO) Specialist
Budget : 25-30LPA. Location | Remote.
About Customer Capital
Customer Capital is a new-age loyalty and engagement platform powering commerce, travel, luxury, and lifestyle experiences for leading banks and partners. We sit at the intersection of data, offers, communication, and conversion, helping large ecosystems turn attention into transactions and loyalty into revenue.
The Role
We are looking for a Conversion Rate Optimization (CRO) Specialist who owns conversion performance end-to-end — from analytics setup to funnel insights to on-ground execution. This role is responsible for ensuring that every user touchpoint across web, app, communications, and commerce flows is instrumented, measured, analyzed, and continuously improved.
You will work closely with Product, UX, Engineering, Marketing, and Creative teams to translate data into prioritised actions that materially improve conversion rates and revenue outcomes.
Key Responsibilities
- Own analytics setup and integrity
- Set up, configure, and maintain Google Analytics (GA4), events, funnels, and custom dimensions.
- Ensure accurate tracking across web, app, campaigns, communications, and commerce journeys.
- Work with engineering to validate tagging, events, and data accuracy end-to-end.
Define and monitor full-funnel metrics
- Build and own conversion funnels across acquisition, engagement, commerce, and retention.
- Track drop-offs across key steps: landing → browse → intent → checkout → payment → post-purchase.
Drive CRO insights and experimentation
- Identify conversion leaks and prioritise high-impact opportunities.
- Design and evaluate A/B tests, UX changes, content tweaks, and offer placements.
- Translate insights into clear briefs for product, UX, and creative teams.
Cross-functional collaboration
- Liaise closely with Product & UX on journey design and usability improvements.
- Partner with Engineering to implement tracking, experiments, and fixes.
- Work with Marketing and Graphics teams to optimise creatives, layouts, and messaging for conversion.
- Reporting and decision support
- Clearly communicate insights, recommendations, and expected impact to stakeholders.
- Track outcomes post-implementation and close the loop on learnings.
The Ideal Candidate
- 3–7 years of hands-on experience in CRO, growth analytics, or performance optimization.
- Strong working knowledge of Google Analytics (GA4) and tools like WebEngage — including setup, events, funnels, and debugging.
- Experience analyzing conversion across web/app + communication channels + commerce flows.
- Comfortable working with product managers, designers, engineers, and marketers.
- Strong analytical thinking with the ability to convert data into clear, actionable insights.
- Familiarity with experimentation frameworks, UX principles, and performance marketing metrics.
What Success Looks Like
- Clean, reliable analytics instrumentation across all key user journeys.
- Clear visibility into where and why users drop off across the funnel.
- A steady pipeline of CRO experiments and optimizations with measurable impact.
- Improved conversion rates across key flows — traffic to transaction, and communication to commerce.
- Strong trust from Product, UX, Engineering, and Marketing teams as the “conversion brain” of the business.
Click on Apply to know more.