CRM Manager

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Job details:

Job Title: CRM Manager

𝑳𝒐𝒄𝒂𝒕𝒊𝒐𝒏: C- Scheme, Jaipur

𝑬𝒙𝒑𝒆𝒓𝒊𝒆𝒏𝒄𝒆: 5-7 Years

𝑺𝒂𝒍𝒂𝒓𝒚 𝑹𝒂𝒏𝒈𝒆: 35-40k

𝑾𝒐𝒓𝒌𝒊𝒏𝒈 𝑯𝒐𝒖𝒓𝒔: 6 days working

📩𝗔𝗽𝗽𝗹𝘆 𝗡𝗼𝘄: 📩 

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Role Purpose

The CRM Manager will be responsible for managing the organization’s CRM system, maintaining customer database integrity, improving customer engagement and driving revenue growth through data-driven customer lifecycle management and automation strategies.

Key Responsibilities

1. CRM System Management

• Own and manage end-to-end CRM platform operations.

• Maintain customer database accuracy, hygiene and segmentation.

• Ensure proper data entry, validation and standardization across departments.

• Manage user access, workflows and system configurations.

2. Customer Lifecycle Management

• Design and execute customer lifecycle journeys (lead → conversion → retention → loyalty).

• Monitor customer engagement and interaction history.

• Implement retention and re-engagement strategies.

3. Campaign Management & Automation

• Plan and execute automated campaigns via Email, WhatsApp, SMS and other digital channels.

• Create targeted customer segments for marketing initiatives.

• Track campaign performance and optimize conversion rates.

4. Analytics & Reporting

• Monitor key CRM KPIs such as:

o Lead Conversion Rate

o Customer Retention & Repeat Purchase Rate

o Churn Rate

o Customer Lifetime Value (CLV)

o NPS (Net Promoter Score)

• Prepare weekly and monthly MIS reports.

• Provide actionable insights to sales and management teams.

5. Integration & Coordination

• Integrate CRM with POS, sales, marketing and other business systems.

• Coordinate with Sales, Marketing and Operations teams for data alignment.

• Support sales teams with lead tracking and follow-up mechanisms.

6. Process Improvement

• Identify automation opportunities to improve efficiency.

• Develop SOPs for CRM usage and data management.

• Train internal teams on CRM best practices.

Required Skills & Competencies

• Strong understanding of CRM platforms (Zoho, Salesforce, HubSpot or similar).

• Data analysis and reporting skills.

• Customer segmentation and campaign automation knowledge.

• Strong communication and coordination skills.

• Proficiency in MS Excel and reporting tools.

Educational Qualification

• Bachelor’s degree in Business Administration, Marketing, IT or related field.

• MBA (Marketing/Operations) preferred.

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