zingbus
Website:
zingbus.com
Job details:
About the Company:
● Founded in 2019, zingbus is building the most trusted brand for intercity travel. Keeping reliability and safety at the core, we are building a two-sided platform that delivers standardized journey experience for travelers and increased earnings for our supply partners.
● We connect 300+ cities across the country through our daily services and have served 2.5 Mn+ unique customers so far and are aggressively working towards the fleet electrification and establishment of charging technology and infrastructure.
● Raised Series A from Y Combinator, InfoEdge, AdvantEdge, and other prominent investors from India and Silicon Valley. Additionally, secured a significant investment of $9 million from bp Ventures.
https://yourstory.com/2021/03/gurugram-startup-zingbus-takes-tech-route-intercity-bus-travel-smoother/amp
https://www.bp.com/en_in/india/home/news/press/bp-ventures-invests-9-million-in-indias-leading-intercity-b us platform-zingbus.html
Position: CRM Lead
Location : Gurugram
Overview: We’re looking for a CRM Lead with 4-5 years of hands-on experience in building and managing CRM systems. This role will be critical in driving user acquisition, engagement, retention, and reactivation through personalized user journeys and high-impact CRM campaigns.
What you will do:
CRM Strategy & Lifecycle Ownership
● Build and execute CRM strategies across the entire user lifecycle—from onboarding to churn prevention and reactivation.
● Develop frameworks for journey orchestration across web, app, and messaging channels.
Lifecycle Campaigns & Journeys
● Design and manage high-impact automated journeys (e.g., welcome, inactivity, upsell, win-back, feedback, etc.).
● Continuously optimize flows using A/B testing and cohort-level analysis.
Multi-Channel Campaign Management
● Plan and execute personalized, data-driven campaigns across Push Notifications, Email, SMS, and WhatsApp.
● Own campaign calendars, creative briefing, execution, and post-campaign analysis.
Segmentation & Personalization
● Leverage behavioral and transactional data to build micro-segments.
● Drive personalization at scale based on user actions, platform preferences, and engagement patterns.
Tool & Tech Ownership
● Manage and optimize usage of CRM tools like CleverTap, MoEngage, WebEngage, etc.
● Define events, triggers, attributes, and user cohorts for automation and analysis.
Cross-Functional Collaboration
● Work closely with Product, Design, Growth, Analytics, and Engineering teams to align CRM strategies with overall business objectives.
Reporting & Analytics
● Monitor key lifecycle metrics like DAUs, retention, CTR, conversions, etc.
● Translate data into actionable insights to improve campaign performance and user experience.
In-Product Messaging
● Collaborate with Product and Design to enhance in-app touchpoints and convert them into CRM opportunities (e.g., nudges, modals, banners).
What we are looking for:
Experience
● 4-5 years of hands-on CRM or lifecycle marketing experience in a fast-paced consumer tech environment (preferably travel, mobility, or e-commerce).
● Deep understanding of user lifecycle stages, funnel analytics, and retention metrics.
● Strong command over CRM platforms like CleverTap, MoEngage, WebEngage, or similar.
● A data-driven approach—able to extract insights and translate them into impactful actions.
● Creative thinking with a growth mindset—someone who enjoys ideating and experimenting with campaigns.
● Strong communication and collaboration skills, with the ability to manage stakeholders across teams.
Click on Apply to know more.