Website:
freed.care
Job details:
Key Responsibilities
1. CRM Campaign & Flow Execution • Execute CRM campaigns and flows using MoEngage across WhatsApp, Push, Email, and SMS • Manage end-to-end execution of CRM flows across the user lifecycle • Assist in creating and managing user segments based on behavior, lifecycle stage, and demographics • Ensure timely campaign launches with thorough QA of templates, links, and dynamic variables
2. Engagement, Retention & Growth Support • Execute engagement and retention initiatives such as reminders, nudges, reactivation, and drop-off flows • Optimise drop-off journeys and re-engage dormant users to improve conversions • Track performance metrics to understand engagement, conversions, and user drop offs
3. Experimentation & Optimisation • Support A/B testing on messaging, timing, and channels across CRM flows • Analyse campaign and flow performance to identify optimisation opportunities • Implement changes to existing flows based on performance insights and business needs
4. CRM Ops, Reporting & Platform Hygiene • Track and report CRM metrics including delivery rates, CTR, CVR, and engagement trends • Support preparation of CRM dashboards and reports using Excel / Google Sheets (Power BI exposure with guidance) • Monitor live CRM flows and flag any breakages, leakages, or metric anomalies • Assist in validating MoEngage event tracking and attribute updates, coordinating with Tech/Data teams for fixes Qualifications & Skills • 1–2 years of experience in CRM, Lifecycle Marketing, or Growth Marketing • Hands-on experience with MoEngage (CleverTap / GA4 exposure is a plus) • Experience running WhatsApp, Push, Email, and SMS campaigns • Basic understanding of CRM flows, funnels, segmentation, and retention concepts • Comfortable with Excel / Google Sheets • Exposure to A/B testing and campaign optimization • Strong attention to detail and execution-first mindset • Startup mindset with willingness to learn and take ownership
Why FREED At FREED, we’re building a new category in India, helping millions of people break free from debt. That mission depends on thoughtful, timely communication across the customer lifecycle — not spammy blasts or guesswork. As a CRM Growth Executive, your work goes far beyond sending campaigns. You’ll help shape how users experience FREED at every stage — from activation to engagement to reactivation. The flows you execute and optimise directly influence conversion, retention, and long-term customer value.
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