Website:
rotoris.com
Job details:
CRM & Growth Manager – Rotoris
Location: Gurgaon
Experience: 3–6 Years
Employment Type: Full-time
Work Mode: On-site
About Rotoris
Rotoris is a contemporary luxury watch brand focused on distinctive design, craftsmanship, and a strong customer experience. We are looking for a CRM & Growth Manager who can build and scale our customer lifecycle, retention, and growth initiatives.
Key Responsibilities
CRM & Customer Lifecycle
- Own Rotoris’ CRM strategy across the complete customer journey — from acquisition to repeat purchase.
- Build customer segments based on purchase behaviour, preferences, engagement, and lifecycle stage.
- Plan and execute WhatsApp, Email, SMS, and other CRM campaigns.
- Develop automated customer journeys for welcome, first purchase, post-purchase, repeat purchase, win-back, abandoned cart, etc.
- Drive repeat purchases, customer retention, reactivation, and customer lifetime value (LTV).
- Maintain and improve customer databases and CRM processes.
- Analyse customer behaviour and identify opportunities to improve engagement and retention.
Growth
- Develop and execute initiatives to drive customer acquisition, conversion, retention, and revenue growth.
- Track key metrics such as CAC, LTV, repeat rate, conversion rate, retention, revenue per customer, and campaign ROI.
- Identify growth opportunities across digital channels, partnerships, referrals, communities, and customer-led initiatives.
- Work closely with the Marketing, Creative, Performance Marketing, and E-commerce teams to improve customer journeys and conversion.
- Conduct A/B testing and analyse campaign performance to continuously improve results.
- Support new product launches and campaigns from a CRM and retention perspective.
Customer Experience
- Understand customer feedback, behaviour, and pain points and convert these insights into growth opportunities.
- Work with the customer support team to identify recurring issues and improve the overall customer journey.
- Build initiatives that create stronger relationships with Rotoris customers and encourage brand loyalty.
Requirements
- 3–6 years of experience in CRM, Growth, Retention, Lifecycle Marketing, or Customer Marketing.
- Strong experience with D2C/e-commerce brands.
- Hands-on experience with CRM platforms and WhatsApp/Email/SMS marketing.
- Strong understanding of customer segmentation, lifecycle marketing, retention, and reactivation.
- Good analytical and data-driven approach.
- Experience working with customer and revenue metrics.
- Strong communication and stakeholder-management skills.
- Experience with luxury, fashion, watches, jewellery, lifestyle, or premium D2C brands will be an advantage.
What We’re Looking For
Someone who can turn customers into long-term brand advocates.
You should be highly data-driven, customer-focused, and commercially minded, with the ability to identify opportunities, execute campaigns, analyse results, and continuously improve customer retention and revenue.
Portfolio/case studies showcasing CRM campaigns, retention initiatives, or growth projects will be a plus.
Click on Apply to know more.
