Licious
Website:
licious.in
Job details:
Job Title: CRM Sr. Executive / Assistant Manager
Experience: 1–2 years in CRM or Lifecycle Marketing
About the Role :We’re looking for a passionate and detail-oriented CRM Sr. Executive to drive customer engagement and retention through data-led communication strategies. The ideal candidate will have hands-on experience in CRM platforms, an understanding of customer journeys, and the ability to collaborate cross-functionally to deliver high-performing campaigns.
Key Responsibilities
- Plan, execute, and optimize CRM campaigns across Push Notifications, SMS, WhatsApp, and RCS.
- Use tools like CleverTap or MoEngage to create customer journeys, segment audiences, and analyze performance
- Monitor and interpret key CRM metrics daily — Delivery, Viewed Rate, CTR, Conversions- to identify improvement opportunities
- Map and understand the customer lifecycle across engagement, retention, and churn phases
- Collaborate closely with Brand, Category, Product, and Tech teams to ensure timely campaign execution and alignment with business goals
- Maintain high standards of campaign quality and attention to detail, ensuring accuracy in messaging and targeting
- Support experimentation and A/B testing to enhance engagement and conversion rates.
Requirements
- 1–2 years of hands-on experience in CRM or Lifecycle Marketing, preferably in high-frequency e-commerce or quick commerce
- Strong proficiency in CleverTap, MoEngage, or similar CRM automation tools
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Excellent attention to detail and organizational skills.
- Ability to work cross-functionally and manage multiple stakeholders effectively.
- Strong communication and execution ownership
Preferred
- Experience in multi-channel campaign orchestration
- Basic understanding of customer segmentation, personalization, and automation workflows.
- Passion for understanding customer behavior and driving measurable impact through CRM.
Click on Apply to know more.