Growth Lead

Spearheading the growth and demand strategy for Cred Store, Rewards, and Travel, focusing on top-of-funnel (TOFU) and user engagement Orchestrating a cross-functional team to elevate Daily Active Users (DAU) and Monthly Active Users (MAU) by 30% year-on-year Achieved a 35% increase in click-through rates (CTRs) by enhancing engagement through highly personalised, targeted marketing campaigns Building and scaling new product features, resulting in a 25% improvement in M1 transacting user retention Conceptualised and oversaw the end-to-end execution of five successful campaigns, leading to a 26% lift in conversion rate Collaborating with finance, supply, marketing, product, and central teams to align with annual operating plan (AOP) and achieve key business goals Pioneered product marketing initiatives, crafting go-to-market (GTM) strategies and positioning for new features and campaigns Elevated line of business (LOB) user adoption by 15% through new cross-sell and upsell strategies driven by user behaviour analysis Owning key business metrics, such as Gross Merchandise Value (GMV), conversion rates, MAU, and transacting users for relevant categories