Altrone
Website:
altrone.com
Job details:
About Us:
We are a fast-growing digital consumer brand building high-performance direct-to-consumer products at scale.
We are building a high-velocity growth organisation focused on experimentation, automation, and rapid creative execution.
We are looking for a Creative Systems Lead to build and scale our performance creative engine.
This is not a traditional design or social media role.
This role is for someone who understands how to build systems that increase creative output, improve testing velocity, and use AI and automation to accelerate execution.
Role Overview:
You will be responsible for building the company’s creative operating system.
Your role will focus on designing workflows that enable faster creative ideation, production, testing, iteration, and optimisation.
You will use AI, automation, structured experimentation, and performance insights to create systems that dramatically improve creative speed and output.
Your objective is to build repeatable creative systems that help us launch and scale winning campaigns faster.
Key Responsibilities:
Build Creative Systems
Design scalable frameworks for performance creative production.
This includes building:
- Hook libraries
- Script frameworks
- Creative testing matrices
- Messaging frameworks
- Variant generation systems
- Creative workflow playbooks
Implement AI and Automation
Build workflows that use AI and automation to speed up creative execution.
Examples include:
- Generating multiple ad concepts from one winning angle
- Creating rapid script variations
- Accelerating ideation workflows
- Building reusable prompt systems
- Streamlining creative production processes
Increase Testing Velocity
Build systems that allow faster creative experimentation.
You will improve:
- Concept generation speed
- Variant creation
- Iteration cycles
- Testing throughput
Analyse Creative Performance
Use campaign data to identify winning creative patterns.
Translate insights into:
- New testing directions
- Improved creative frameworks
- Better-performing systems
Build Internal Knowledge Systems
Create internal documentation and systems for:
- Winning hooks
- Creative learnings
- Testing frameworks
- Prompt libraries
- Creative best practices
Collaborate Across Teams
Work closely with:
- Performance marketing
- Design/video teams
- Product/tech
- Analytics
- Founder
to improve execution speed across the organisation.
What We’re Looking For
Required:
- 4+ years in D2C performance creative or growth creative
- Strong understanding of direct response advertising
- Experience scaling paid creative testing
- Strong analytical mindset
- Ability to work fast in high-growth environments
- Strong understanding of consumer psychology and conversion messaging
Preferred:
Experience using AI tools to improve creative production workflows.
Experience with:
- Performance creative systems
- Automation workflows
- Structured experimentation
- High-volume testing environments
Click on Apply to know more.