Alike
Website:
alike.io
Job details:
About Us
Alike is a passionate bunch of people, working hard to make it easy for everyone to travel like the people they like. We do this by helping travel content creators share their travel stories from their personal travel studios and by assisting travelers find and book their most preferred travel itineraries on a single platform. We continuously strive to be a brand you can trust to book awesome experiences that create lifelong memories.
Job Description
The Role
We're looking for someone who lives in culture and can turn that instinct into content that actually moves the needle. Every idea we put out has to be Relevant (it belongs in the conversation happening right now), Relatable (it feels like it's speaking to one person, not a brand), and built for Distribution (it's shaped for how the platform actually spreads content, not just how it looks). This is a creative strategy and platform-knowledge role, not an admin role. You'll spend your time understanding what our audience is watching, why it's working, and translating that into ideas, hooks, and edits for Instagram and YouTube. If you can read the algorithm as well as you can read a room, this is for you.
Key Responsibilities
Strategy & Culture
- Track and decode emerging trends, formats, music, and cultural moments across India, UAE, and UK audiences.
- Study our audience: what they watch, why they stop scrolling, what makes them share, and turn that into a point of view, not just a report.
- Shape the content strategy and calendar for Instagram and YouTube around what's genuinely relevant to the traveller we're speaking to.
- Keep a running pulse on competitor and category content: what's landing, what's not, and why.
- Catch viral trends and momentary banter fast enough to jump in while they're still relevant.
- Bring hands-on experience scaling followership, reach, and subscribers on a channel or account.
Creative
- Develop original hooks, scripts, concepts, and briefs for reels, shorts, and YouTube formats.
- Pitch new formats and series ideas rooted in culture, not templates, built to be relatable, not corporate.
- Collaborate on creator briefs so the ideas we hand off are sharp enough to execute without losing the plot.
Platform & Algo Production & Edit
- Build a working knowledge of how Instagram and YouTube actually distribute content: watch time, completion rate, saves/shares, retention curves, and use it to inform format choices.
- Recommend format, length, and posting choices based on platform behaviour, not habit.
- Flag algorithm shifts, new features, and format opportunities early enough for us to act on them.
- Edit reels and shorts end-to-end using native in-app editors (Instagram/CapCut): trimming, pacing, captions, transitions, trending audio sync.
- Maintain and organise a swipe file/asset library of high-performing formats and references for reuse.
Requirements
- 1–2 years of hands-on experience running or growing an Instagram and/or YouTube channel, brand, creator, or your own, with real numbers to show. This is a must-have, not a nice-to-have.
- Comfortably edit reels/shorts by yourself using native platform editors or CapCut: hooks, cuts, captions, trending audio.
- Able to commit full-time for the internship duration, no part-time, no juggling this alongside another job, course, or internship.
- Currently pursuing or recently completed Post-Graduation in Marketing, Communication, Media, or related field (or relevant project experience).
- Strong interest in social media trends, travel storytelling, and the creator ecosystem.
- Good communication and organizational skills.
- Proactive, creative, and comfortable in fast-paced environments.
- Familiarity with social analytics and publishing tools is a plus.
Benefits
- Hands-on experience with a global creator-led travel brand.
- Exposure to influencer & creator marketing, community building, and social growth strategies.
- Opportunity to work on viral-first campaigns.
- Strong multi-platform portfolio by internship completion.
- Certificate of Internship upon successful completion.
- Potential for full-time opportunity based on performance
Click on Apply to know more.