AppsForBharat
Website:
appsforbharat.com
Job details:
About AppsForBharat
AppsForBharat, a Series C-funded faith-tech startup, is backed by India’s best venture capital investors including Fundamentum, Susquehanna Asia VC, Peak XV Partners (formerly Sequoia Capital), Elevation Capital, and BEENEXT. Our highly ambitious and audacious team comprises alumni from prestigious institutions like IITs & IIMs, with extensive experience in scaling high-growth startups.
We're dedicated to developing mobile and web apps catering to the devotional and spiritual needs of 100s of millions of users across the globe. Our flagship product, Sri Mandir, launched in November 2020, is the world’s largest app for Hindu devotees. It serves as a digital sanctuary for millions of devotees worldwide.
Our mission is to enrich individuals' spiritual lives through innovative technology, offering seamless access to sacred pilgrimages & rituals, divine teachings, and a vibrant community. The overwhelming user love motivates us as we aim to serve 100s of millions more in the coming years. The devotion market is a $44B opportunity in India (growing at 10% CAGR), which is primarily offline and unorganized. Of the $44B, temples drive GMV of ~$27B in offerings, services, and commerce. There are 2M+ temples in India, about 10k of them have a strong historical and cultural significance. Tourism to these places is a $10B opportunity. Sri Mandir is growing 20–25% month-on-month.
Role Overview
We’re looking for a Creative Strategy Manager who leads with copy, thinks in hypotheses, and can build creative systems that convert.
What you’ll own
- Drive end-to-end creative strategy for D2C performance marketing: from consumer insight to brief to live creative, across all formats and channels
- Write and own creative briefs: tight, opinionated, and grounded in real consumer psychology and behavioural insights
- Build and maintain hypothesis-led creative frameworks: hooks, angles, formats, messaging architecture, that the team can iterate against
- Lead and manage external creative agencies: brief them sharply, review their output critically, and hold the bar high on quality and on-brand execution
- Own the creative learning loop: work with the performance marketing stakeholders to understand performance data, identify winning patterns, translate into actionable creative direction
- Train and upskill junior creative team members; build internal creative strategy muscle
- Stay close to the devotional consumer, their language, triggers, trust signals, and purchase motivations, and translate those into communication that resonates.
What you bring
- 5+ years across agency and D2C brand environments, you've seen both worlds and know the difference
- Exceptional writing. Copy is your primary tool, the buck starts from copy
- Deep understanding of performance creative: hooks, scroll-stoppers, UGC angles, thumb-stop formats, and what makes someone click
- Comfort with research: primary, secondary, qualitative, and the ability to turn it into creative direction fast
- You think in frameworks and hypotheses, not just vibes or gut feelings.
- Experience managing external agencies and freelance creatives with clarity and accountability
- Enough creative range to coach others, you can articulate why something works, not just that it does.
You'll thrive if you
- Love understanding what makes people buy, especially in emotionally-driven, faith and devotion categories
- Are obsessive about the first 3 seconds of any content
- Can context-switch between big strategic thinking and line-level copy feedback without losing altitude
- Have strong opinions about formats and can back them with data
- Are energised by building, not just executing — you want to leave systems behind, not just campaigns.
Nice to have
- Prior experience or genuine affinity with devotional, spiritual, or cultural consumer categories
- Exposure to Meta/Google creative strategy tools — creative testing frameworks, asset analysis, etc
- Experience building or scaling a creative team from the ground up.
Click on Apply to know more.