Wesolveforyou
Website:
wesolveforyou.com
Job details:
Wesolveforyou is a team of strategy-driven professionals who help businesses accelerate sales exponentially. It takes an Omni Channel approach to diversify online and offline channels and optimizes sales strategies for expansion and growth. Our services include diversifying brand presence, boosting sales via Omni Channel approach, optimizing sales strategies, helping businesses reduce marketing and sales expenses, and effectively positioning their products for target customers.
About the Role:
At WSFY, creatives aren't just there to make things look good. They're responsible for driving growth.
As a Creative Strategist, your job is to figure out what people want to see, why they'll care, and how to turn that into ads that perform.
You'll immerse yourself in different brands, understand their products and customers, identify opportunities in the market, and develop creative concepts that help our clients scale through Meta and other digital platforms.
This role is equal parts strategy, creativity, psychology and analysis. One day you'll be researching competitors and consumer behaviour. Next, you'll be writing briefs for designers, reviewing edits, analysing campaign data, and planning the next round of creative tests.
If you're the kind of person who can't help but analyse every ad you see on Instagram, we'll probably get along.
Key Responsibilities:
1. Creative Strategy & Consumer Research
- Develop creative strategies aligned with client business goals, growth targets, and customer acquisition objectives.
- Deeply understand client products, customer personas, market dynamics, and competitive landscapes.
- Identify customer motivations, pain points, objections, desires, and buying triggers.
- Research competitors, emerging trends, creator content, and advertising best practices to uncover new opportunities.
- Develop creative angles, messaging frameworks, hooks, offers, and campaign concepts based on consumer insights.
2. Performance Creative Development
- Conceptualize high-performing ad creatives for Meta (Facebook & Instagram) and other digital advertising platforms.
- Create concepts for videos, statics, carousels, UGC, testimonials, founder-led content, and other performance-driven formats.
- Generate fresh creative ideas continuously to combat creative fatigue and improve campaign performance.
- Build creative testing roadmaps across hooks, messaging, formats, CTAs, offers, and visual approaches.
- Stay up to date with platform trends, emerging content formats, and evolving consumer behaviour.
3. Creative Briefing & Production Management
- Write clear, actionable creative briefs for designers, video editors, content creators, and production teams.
- Translate strategic ideas into execution-ready concepts with clear messaging, visual direction, references, and deliverables.
- Coordinate closely with internal creative teams to ensure concepts are executed accurately and efficiently.
- Manage creative production timelines, priorities, feedback cycles, and asset delivery.
- Ensure high standards of quality, clarity, and consistency across all creative output.
4. Creative Analytics & Optimization
- Analyze creative performance across campaigns and identify patterns behind winning and losing creatives.
- Understand and interpret metrics such as CTR, Hook Rate, Hold Rate, Watch Time, Engagement Rate, Conversion Rate, CPA, and ROAS.
- Diagnose creative performance issues and identify whether problems stem from the hook, messaging, offer, creative format, or audience fit.
- Use campaign insights to develop stronger creative hypotheses and testing strategies.
- Document learnings, build creative playbooks, and contribute to the agency's growing knowledge base.
5. Cross-Functional Collaboration
- Work closely with Performance Marketing teams to align creative strategies with campaign objectives and media buying plans.
- Participate in creative reviews, brainstorming sessions, and client strategy discussions.
- Collaborate with account managers and client-facing teams to ensure creative output aligns with brand goals and performance expectations.
- Balance brand positioning with performance requirements to create advertising that both converts and strengthens brand perception.
What We're Looking For (Must-Have Skills & Experience):
- 2+ years of experience in Creative Strategy (Performance Marketing, UGC Strategy) or a similar role.
- A solid understanding of Meta advertising and what makes a high-performing creative.
- The ability to break down campaign performance using metrics like CTR, Hook Rate, Hold Rate, Watch Time, Conversion Rate and ROAS, and turn those insights into better creative decisions.
- Strong research skills and genuine curiosity about markets, products and consumer psychology.
- Excellent copywriting and briefing skills. You know how to communicate an idea clearly enough that a designer or editor can bring it to life.
- Great organisational skills. You'll be juggling multiple brands, deadlines and creative reviews in a fast-paced agency environment.
- Someone who takes ownership, follows through, and enjoys collaborating with designers, editors, media buyers and clients.
Click on Apply to know more.