Savvytree
Website:
savvytree.in
Job details:
Position: Creative Strategist - Copy
Company: Savvytree
Location: Delhi (Onsite)
Experience: 2–5 Years (Mandatory: Marketing/Creative Agency Experience)
Apply Via: https://forms.gle/TR2tp79QvdGJCfKKA
About Savvytree
Savvytree is a dynamic marketing and communications agency rooted in strategy and driven by creativity. We help brands scale smartly through storytelling, design, and digital solutions that actually move the needle. Whether you're building a brand from the ground up, launching a new campaign, or optimising for performance, we bring sharp thinking and standout creativity to every touchpoint.Trusted by brands like Titan World, Helios Watch Store, IFFCO Urban Gardens, Zandu Care, Yamaha Music and K2India, we work closely with high-growth teams and marketing leaders to shape ideas into impact.
Key Responsibilities:
1. Copywriting & Brand Storytelling
- Develop compelling copy across multiple formats including digital campaigns, social media, websites, blogs, advertisements, print collaterals, emailers, and marketing assets.
- Write engaging ad copies for Meta, Google, LinkedIn and other digital platforms with a strong understanding of platform-specific communication.
- Create impactful headlines, taglines, campaign messaging and brand narratives that resonate with the target audience.
- Ensure consistency in tone of voice and messaging across every customer touchpoint.
- Adapt writing styles based on different industries, audiences and brand personalities.
2. Social Media & Campaign Content
- Write high-performing social media copies for Instagram, Facebook, LinkedIn, and emerging platforms.
- Conceptualise campaign ideas, content pillars, reels, carousels and moment marketing content.
- Collaborate with designers and video editors to create engaging visual-first storytelling.
- Write scripts for short-form videos, brand films, influencer collaborations and digital campaigns.
- Stay updated with internet culture, trends and consumer behaviour to create relevant and engaging content.
3. Website & Content Marketing
- Write and optimise website content including landing pages, service pages, product descriptions and company profiles.
- Develop SEO-friendly blogs and long-form articles that balance search visibility with engaging storytelling.
- Create newsletters, case studies, brochures, presentations and other marketing collateral.
- Work closely with the SEO and Performance Marketing teams to create content that supports organic and paid marketing initiatives.
4. Creative Strategy & Collaboration
- Translate client briefs into strategic creative concepts and compelling copy.
- Participate in brainstorming sessions and contribute innovative campaign ideas.
- Present creative concepts, campaign narratives and messaging frameworks internally and to clients whenever required.
- Collaborate with social media strategists, designers, photographers, videographers and account managers to ensure seamless campaign execution.
- Review creative assets to ensure messaging accuracy, consistency and alignment with brand objectives.
5. Research & Creative Excellence
- Conduct research on brands, competitors, industries and consumer behaviour before developing creative concepts.
- Identify emerging trends, cultural moments and content opportunities to keep campaigns relevant.
- Use insights from campaign performance and audience engagement to improve future creative output.
- Leverage AI tools such as ChatGPT, Claude, Gemini and other productivity tools to enhance ideation, research and content development while maintaining originality and brand authenticity.
Experience & Expertise
- 2–5 years of experience in copywriting, content strategy or creative strategy within a digital, branding or advertising agency.
- Demonstrated experience writing for multiple brands across industries such as lifestyle, fashion, retail, luxury and consumer brands.
- Strong portfolio showcasing advertising campaigns, website content, social media copy, blogs and integrated marketing communication.
- Experience working on digital-first campaigns with a strong understanding of consumer behaviour and content marketing.
Skills & Competencies
- Exceptional copywriting, storytelling and editing skills.
- Strong portfolio showcasing creative strategy and campaign work for premium brands
- Strong understanding of advertising communication and persuasive writing.
- Ability to simplify complex ideas into engaging and impactful messaging.
- Excellent conceptual thinking with a creative problem-solving mindset.
- Strong attention to detail and ability to maintain brand consistency.
- Ability to manage multiple brands and projects simultaneously.
- Familiarity with SEO content writing and digital marketing fundamentals.
- Strong presentation, communication and collaboration skills.
- Comfortable working in a fast-paced agency environment with tight deadlines.
- Proficiency in Google Workspace, Microsoft Office and AI-assisted writing tools.
Education & Qualifications
- Bachelor's degree in English, Journalism & Mass Communication, Advertising, Marketing, Communications or a related field.
- Certifications in Content Marketing, Copywriting, Digital Marketing or SEO will be an added advantage.
Click on Apply to know more.