Hansa Cequity
Website:
hansacequity.com
Job details:
Hansa Cequity is one of the leading data driven, connected CX services provider in India. It provides integrated solutions in Marketing, Data Analytics, MarTech, Campaign management, Digital and Contact centre to enable its clients to acquire customers intelligently, retain and manage them profitably.
With a data driven marketing approach and strategy we help companies leverage the power of technology through propriety and best in class marketing automation and analytics platforms. Our teams glean out insights and understand our clients customers and prospects. Our campaign management and digital marketing consultants then move in to create meaningful engagements opportunities in a multi-channel environment. Our key objective is to drive measurable business growth for clients.
We stand among the top 50 analytics company in India.
Please visit http://www.hansacequity.com for further understanding.
LinkedIN page : https://www.linkedin.com/company/hansacustomerequity/
Role Overview
We're looking for a sharp, entrepreneurial Creative Strategist (copywriter) who can turn a brief into an idea that wins, whether that's a pitch, a campaign, or a client conversation. This role goes beyond writing, it's about shaping ideas from the ground up, working directly with clients, and driving creative across our current brand portfolio, with a strong focus on digital.
You should be equally comfortable writing punchy copy in Hindi and English, developing a TVC/ DVC concepts, leading the creative thinking in a high-stakes pitch. You're fluent in using AI to speed up ideation and bring concepts to life faster, without losing the sharpness of the idea. If you can turn a business challenge into an idea that's sharp, insight-led, and genuinely different, this role is for you.
Key Responsibilities
- Drive creative strategy and output across our current brand portfolio, working directly with clients to crack briefs and objectives
- Lead a significant share of new business pitches, from strategic thinking through to the final creative idea and presentation
- Write high-quality copy for social media, emailers, landing pages, digital campaigns, and product communication across brands and verticals, in Hindi and English
- Develop creative concepts and campaigns across digital and offline, including TVCs/ DVCs, with a strong focus on digital collaterals
- Work closely with video and static creative teams to bring ideas to life, from concept through to execution
- Build sharp PPTs and presentations to pitch ideas to both internal stakeholders and clients
- Use AI tools to speed up ideation, from first drafts and copy variations to visual concepts, so ideas move from brief to output faster
- Write strong prompts and refine AI outputs to keep them sharp, on-brand, and true to the strategy
- Collaborate cross-functionally with account management, media, and production to ensure ideas are executed on brief, on time, and on brand
- Research industry trends, competitors, and audience behaviour, staying closely tuned to shifts in consumer behaviour and culture to inform sharper thinking
Skills & Qualifications
- 4-6 years of experience in a creative or strategy role, within an agency or brand-side setup
- Strong command of copywriting in Hindi and English
- Proven experience developing campaigns across digital and offline, including TVC/DVC, with a strong focus on digital collaterals
- Extremely fluent in AI tools, with the ability to use them to create fast, sharp creative concepts
- Strong understanding of digital content formats and platform behaviour
- Track record of working directly with clients on briefs and strategy, not just briefs handed down internally
- Experience contributing to or leading new business pitches
- Ability to write persuasive, insight-led, and conversion-focused copy
- Excellent communication and presentation skills, comfortable pitching ideas to senior stakeholders
- Comfortable working cross-functionally and incorporating feedback
- Proactive, curious, and ownership-driven mindset
- Entrepreneurial mindset with a genuine hunger to grow, with a clear path to take on greater client and business leadership over time
- Award recognition is a strong plus.
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