Wedding Asia
Website:
weddingasiaofficial.com
Job details:
Company Description Wedding Asia is a premier brand in the wedding industry, known for offering high-end wedding experiences and indulgences. Established in 2006, it pioneered a unique wedding exhibition format in India. The collections showcased at Wedding Asia highlight the craftsmanship of designers through a blend of modern and traditional, classical and contemporary styles. The company’s mission is to provide a common platform for sellers and buyers in the Indian wedding industry, simplifying the process of discovering premium wedding solutions. Wedding Asia focuses on curating distinctive offerings that serve a diverse range of consumers planning memorable celebrations.
Job Summary
Wedding Asia is looking for a highly creative and strategic thinker to develop innovative marketing campaigns, brand strategies, and content concepts that strengthen brand presence, drive audience engagement, and support business growth. The Creative Strategist will work closely with the marketing, design, content, social media, and sales teams to deliver impactful campaigns across digital, print, and on-ground events.
Key Responsibilities
- Develop creative strategies for marketing campaigns, exhibitions, and brand promotions.
- Conceptualize campaign ideas for social media, digital marketing, print, and offline activations.
- Build and execute brand communication strategies aligned with business objectives.
- Collaborate with content, design, performance marketing, and video teams to create compelling campaigns.
- Prepare creative briefs and guide designers, copywriters, and production teams.
- Research market trends, customer insights, competitor activities, and emerging creative trends.
- Plan seasonal, festive, and exhibition campaigns to maximize audience engagement.
- Ensure brand consistency across all communication channels.
- Analyze campaign performance and recommend improvements based on insights.
- Work closely with sales and business development teams to support lead generation initiatives.
- Manage campaign timelines and ensure timely execution of creative projects.
- Identify new opportunities to enhance customer engagement and brand visibility.
Qualifications
- Bachelor's degree in Marketing, Mass Communication, Advertising, Business, or a related field.
- 3–6 years of experience in Creative Strategy, Brand Marketing, Advertising, or Digital Marketing.
- Experience in fashion, luxury, lifestyle, wedding, media, or event industries is preferred.
Skills Required
- Strong creative thinking and strategic planning abilities.
- Excellent storytelling and communication skills.
- Knowledge of digital marketing and social media trends.
- Understanding of branding, consumer behavior, and campaign planning.
- Ability to convert business objectives into creative campaigns.
- Strong project management and organizational skills.
- Analytical mindset with the ability to interpret campaign performance.
- Experience working with creative teams and external agencies.
Key Performance Indicators (KPIs)
- Campaign success and engagement.
- Brand awareness and visibility.
- Lead generation through marketing campaigns.
- Creative campaign execution within timelines.
- Growth in social media engagement and reach.
- Quality and innovation of creative concepts.
- ROI on marketing campaigns.
Preferred Industry Experience
- Wedding Industry
- Fashion & Luxury Brands
- Lifestyle & Retail
- Events & Exhibitions
- Advertising & Media
- Hospitality
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