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Creative Strategist – Sociapa Brand Studio
Location: Noida (Work from Office)
About Sociapa Brand Studio
Sociapa Brand Studio is the strategic branding and creative division of Sociapa, specializing in brand strategy, identity design, packaging, retail branding, CGI/3D visualization, digital experiences, and integrated marketing solutions. We partner with brands to build impactful identities and drive business growth through strategy-led creativity.
Job Summary
We are looking for a Creative Strategist who can transform business objectives and consumer insights into compelling brand and campaign strategies. The ideal candidate will collaborate closely with creative, digital, content, media, and client servicing teams to develop innovative ideas that strengthen brand positioning and deliver measurable results.
Key Responsibilities
- Develop brand, communication, and campaign strategies for clients across multiple industries.
- Conduct market, consumer, and competitor research to uncover actionable insights.
- Create strategic creative briefs for design, content, video, packaging, and digital teams.
- Build brand positioning, messaging frameworks, and communication architecture.
- Ideate integrated campaigns across digital, social media, influencer marketing, retail, and offline channels.
- Collaborate with Brand Studio teams on identity systems, packaging, retail branding, and visual storytelling.
- Support business development by creating strategic pitch presentations and campaign concepts.
- Analyse campaign performance and recommend strategic improvements based on data and market trends.
- Stay updated with emerging consumer trends, AI tools, technology, and creative innovations.
Required Skills
- Strong understanding of branding, advertising, marketing, and consumer behaviour.
- Excellent storytelling, presentation, and strategic thinking skills.
- Ability to convert research and insights into impactful creative concepts.
- Experience in integrated marketing, social media, digital campaigns, and brand communication.
- Proficiency in PowerPoint, Google Slides, and AI-powered research and productivity tools.
- Strong analytical, communication, and problem-solving skills.
Preferred Qualifications
- Bachelor's or Master's degree in Marketing, Advertising, Mass Communication, Business, or a related field.
- 3–7 years of experience in a branding, advertising, or creative agency.
- Experience working with FMCG, retail, lifestyle, healthcare, or consumer brands is preferred.
What We Offer
- Opportunity to work on leading national and international brands.
- Exposure to branding, packaging, digital marketing, influencer campaigns, CGI/3D, and AI-led creative solutions.
- A collaborative, fast-paced agency environment focused on innovation and growth.
- Opportunities for professional development and career progression within the Sociapa ecosystem.
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