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Creative Strategist (Performance + Brand)
Bengaluru · Full-time · On-site
Role Snapshot
Role: Creative Strategist (Performance + Brand)
Location:Bengaluru, Karnataka — On-site
Employment: Full-time
Reports to: Head of E-commerce
Works with: Graphic Designer, Video Editor, Copy Writer
Experience: 4–6 years
CTC Range:₹8–10 LPA (based on experience)
Role Overview
A performance-driven role responsible for building and scaling high-converting creatives across digital platforms. You will own end-to-end creative strategy—from ideation to testing—with a strong focus on driving revenue through improved CTR, CAC, and creative performance.
Why this role exists
In today’s market, creative is the biggest growth lever.
The difference between a ₹50 CAC and ₹500 CAC is not media buying.
It is:
· The hook
· The angle
· The storytelling
· The speed of testing
We believe 80% of performance comes from creative, not targeting.
This is not a design role.
This is a revenue-driving role.
What you own (end-to-end)
You are not supporting creative.
You own the entire creative engine:
· Ad creatives across Meta, Google, YouTube, & Marketplaces
· Hooks, angles, scripts, and messaging
· Creative testing and iteration systems
· Creative performance and output velocity
You are responsible for turning ideas into revenue.
KPIs you own
You will be directly accountable for:
· CTR (Click Through Rate)
· Hook Rate / Thumb Stop Rate
· CAC improvement driven by creatives
· Creative Win Rate (% of creatives that scale)
· Cost per Winning Creative
· Creative Fatigue Rate
Your success is measured by performance, not aesthetics.
What you will actually do
1. Turn insights into high-converting ideas
· Deeply understand product, customer, and market
· Identify winning angles, objections, and triggers
· Write hooks, scripts, and concepts before execution
2. Build high-performing creatives
You will lead the creation of:
· Paid ads (Meta, Google, YouTube)
· Short-form video (Reels, Shorts)
· Static ads and UGC-style content
· Landing page creatives
Everything you produce should be scroll-stopping and conversion-focused.
3. Build and run a creative testing engine
· Ship high volumes of creative variations every week
· Test hooks, formats, messaging, and visuals
· Identify winners and scale them fast
· Kill underperformers quickly
This is a system, not one-off campaigns.
4. Think performance-first (not just aesthetics)
· Analyse CTR, hook rate, conversions, and drop-offs
· Use data to guide decisions, not opinions
· Continuously iterate and improve creatives
5. Collaborate to move fast
· Work with performance marketing for campaign alignment
· Work with founders/brand team for positioning
· Work with designers and editors for execution
Speed matters. Clarity matters more.
6. Scale without breaking the brand
· Maintain consistency across channels
· Ensure performance does not dilute brand identity
· Build a recognisable creative system
Expected output (important)
· Launch 15–30+ creatives per week
· Run continuous testing cycles (weekly/daily)
· Manage multiple campaigns simultaneously
This is a high-velocity role.
A typical day in this role
· Analyse yesterday’s ad performance
· Identify winning and losing creatives
· Write 5–10 new hooks or angles
· Brief designers/editors
· Review creatives before launch
· Launch new test batches
· Iterate based on early signals
What We're Looking For
· 4–6 years in performance creative / content / creative strategy
· Strong portfolio of:
· Paid ads (must)
· Social content
· Performance-driven creatives
· Deep understanding of:
· Consumer psychology
· Attention economy
· Social media behaviour
You think in ideas first, execution second.
Tools & capabilities
· Adobe Suite (Photoshop, Illustrator, etc.)
· Video tools (After Effects, Premiere, or equivalent)
· Platform understanding (Meta, YouTube, etc.)
· Analytics tools for creative performance
Good to have (but valuable):
· AI tools (ChatGPT, Midjourney, Runway, etc.)
· Familiarity with ad libraries and competitor analysis
· Basic understanding of landing pages and funnels
What we care about more than tools
· Can you write a better hook than most people?
· Can you predict which ad will win and why?
· Can you generate ideas consistently under pressure?
· Can you balance brand and performance?
What success looks like (first 3–6 months)
· You identify repeatable winning creative patterns
· You improve CTR and reduce CAC through creatives
· You increase creative win rate
· You reduce creative fatigue
· You build a scalable creative testing system
What We're NOT Looking For
· If you only execute designs without thinking
· If you prioritise aesthetics over performance
· If you need constant direction
· If you are not comfortable with fast-paced output
Click on Apply to know more.