Rare Ideas
Website:
rareideas.in
Job details:
Regular presence at brand locations required
- CTC: u20b96u20139 LPA
- Experience: 2u20135 years
- Reports to: Head of Marketing & Brand
About Together Hospitality
Together Hospitality is a multi-brand F&B and lifestyle company building culturally relevant, high-impact brands in the hospitality space. Our focus is on strong storytelling, distinctive brand identities, and consistently high-quality creative output across all platforms.
About The Role
The Creative Strategist is the
idea engine of the marketing teamu2014sitting between Brand Managers (inputs) and the production team (execution).
You Will
- Turn on-ground insights into strong creative concepts and campaigns
- Own the creative direction and narrative for 2u20133 brands
- Ensure each brand remains distinct, consistent, and culturally relevant
This is a role for someone who is a
thinker, storyteller, and writer of ideas.
Requirements
- Ideation & Creative Direction
- Translate weekly brand inputs into campaign ideas, content formats, and stories
- Define the creative direction for all content (hooks, formats, angles)
- Build content pillars and recurring IPs unique to each brand
- Stay on top of trends, culture, and platform behavior
- Push back on generic briefs and elevate creative quality
- Narrative & Copy Ownership
- Build and maintain each brandu2019s core narrative and tone of voice
- Write for high-impact moments: launches, campaigns, events, announcements
- Develop editorial direction within briefs
- Review copy strategically (alignment > just grammar)
- Briefing & Production Handover
- Create clear, detailed creative briefs (concept, format, visual + copy direction)
- Collaborate with Copywriters, Designers, and Videographers for seamless execution
- Review outputs against briefs and flag deviations early
- Maintain a 2u20133 week content pipeline across brands
What This Role Does NOT Own
- Day-to-day captions (handled by Copywriter)
- Design, shooting, or editing (handled by production team)
- Ops, events, or collaborations (handled by Brand Managers)
Key Result Areas (KRAs)
- Creative Quality (30%) u2013 Original, distinct, high-quality concepts
- Content Consistency (20%) u2013 Planned, non-repetitive, always ahead
- Brand Narrative (20%) u2013 Strong, documented, evolving brand identity
- Performance Contribution (15%) u2013 Engagement-driven, insight-led improvements
- Team Collaboration (15%) u2013 Clear briefs, aligned execution, zero guesswork
What Weu2019re Looking For
Experience
- 2u20135 years in creative/content/brand strategy
- Experience creating concepts and briefs (not just execution)
- Ability to handle multiple brands simultaneously
- Hospitality/F&B/lifestyle experience preferred
Skills
- Strong brief-writing and conceptual thinking
- Excellent writing and storytelling ability
- Deep understanding of Instagram and content formats
- Strong cultural awareness (food, nightlife, lifestyle)
Mindset
- Curious and constantly exploring new ideas
- Strong point of view on creative quality
- Thinks in stories, not just posts
- Comfortable working at pace
What Sets You Apart
- Portfolio with both strategy + writing work
- Ability to clearly differentiate brand identities
- Experience building campaign narratives or content IPs
Personality Fit
- Curious, opinionated, and culturally plugged-in
- Strong sense of taste and storytelling
- Comfortable switching between multiple brand voices
- Collaborative and not overly attached to ideas
Click on Apply to know more.