Plush
Website:
plushforher.com
Job details:
About the Role
We’re looking for a Senior Creative Strategist who understands culture, consumer psychology, performance creatives, and brand storytelling. This role requires someone who can bridge strategy and execution — turning insights into high-performing campaigns and content ideas across digital platforms.
Key Responsibilities
- Develop creative strategies for performance marketing, launches, campaigns, and brand initiatives
- Translate consumer insights and trends into strong creative concepts
- Work closely with design, content, performance marketing, and founders
- Build campaign hooks, ad angles, scripts, messaging, and content directions
- Analyze ad performance and iterate creative strategies based on data
- Lead brainstorming sessions and generate fresh ideas consistently
- Ensure brand consistency across all communication channels
- Stay updated on social media trends, beauty/fashion/wellness content, and competitor activity
Requirements
- 3–6 years of experience in creative strategy, brand strategy, or performance creative roles
- Strong understanding of Meta/TikTok-style performance creatives
- Excellent storytelling and communication skills
- Ability to think both creatively and analytically
- Experience working with D2C brands, agencies, or consumer brands preferred
- Strong understanding of social-first content and internet culture
Bonus Points
- Experience in beauty, fashion, lifestyle, or wellness brands
- Scriptwriting or creator collaboration experience
- Understanding of UGC and influencer-led content
If this sounds like you, we’d love to hear from you.
Click on Apply to know more.