Website:
noctix.in
Job details:
Company Description Noctix is a wellness-focused brand dedicated to improving sleep and daily energy levels by managing exposure to artificial light. In a world dominated by screens and bright indoor lighting, Noctix designs premium blue light blocking glasses that support the body’s natural circadian rhythm. The company’s products are created to protect eyes, enhance sleep quality, and promote sustained focus throughout the day. Noctix’s mission is to help individuals feel and perform at their best through simple, science-informed solutions that fit seamlessly into everyday life.
Our insta page - Noctix__
ARR - 20Cr
Role Description The Creative Strategist at Noctix is a full-time role based in Noida with a hybrid work arrangement, allowing a balance between on-site collaboration and work-from-home flexibility. In this position, the individual will develop and lead creative strategies that strengthen the brand’s positioning in the wellness and eyewear space, translating business goals into compelling narratives and campaigns. Daily responsibilities include shaping brand messaging, guiding creative direction across digital and offline channels, collaborating with marketing and design teams, and ensuring all content aligns with the brand’s voice and values. The role also involves conducting market and audience research, identifying new creative opportunities, and crafting written concepts and storylines for product launches, campaigns, and ongoing content initiatives.
Qualifications
- Demonstrated strength in Creative Strategy and Brand Strategy to build, refine, and scale a cohesive brand narrative.
- Ability to provide clear Creative Direction that aligns business objectives with compelling visual and verbal storytelling.
- Strong Writing skills for crafting persuasive concepts, campaign copy, and brand messaging across platforms.
- Solid Research skills to understand audience behavior, market trends, and competitor positioning, and to inform creative decision-making.
- Experience working in or with consumer brands, preferably in wellness, lifestyle, or e-commerce environments.
- Proficiency in collaborating with cross-functional teams (design, marketing, product) and managing multiple projects and deadlines.
- Comfort with a on site model in Greater Noida, including effective communication and collaboration in both in-person and remote settings.
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