Cognisol
Website:
cognisolglobal.com
Job details:
Role Overview
We are looking for a Creative Strategist who can combine creative thinking with strong
execution.This role involves developing social media strategies, conceptualizing content and campaigns, and ensuring a consistent and impactful brand presence across digital platforms.
You will play a key role in shaping brand narratives, driving engagement, and building
communities for both our in-house and client brands.
Key Responsibilities
Content Strategy & Creation
- Develop and execute content strategies aligned with brand goals and target audience
- Create engaging content using tools like Canva ,Photoshop, Illustrator, and Adobe Suite
- Write compelling captions and content that complement visuals
- Collaborate with internal teams to deliver high-quality outputs
Content Curation & Trend Mapping
- Stay updated with industry trends and cultural moments
- Curate relevant content that enhances brand positioning
- Monitor competitors and identify content opportunities
Brand & Campaign Strategy
- Contribute to overall brand strategy in the digital space
- Ideate and plan campaigns, launches, and content themes
- Ensure all content aligns with brand voice, positioning, and aesthetics
- Work cross-functionally to integrate brand storytelling across channels
Social Media Strategy
- Develop and implement platform-specific strategies
- Track performance metrics and optimize content accordingly
- Apply insights, trends, and best practices to improve engagement
Content Planning & Calendaring
- Create and manage monthly content calendars
- Ensure consistency in posting, messaging, and brand identity
- Schedule and publish content using relevant tools
Photography & Video Direction
- Capture or guide the creation of high-quality visual content
- Edit and enhance images/videos to maintain brand standards
- Ensure visual consistency across all platforms
Community & Growth
- Engage with the audience through comments, DMs, and interactions
- Build and nurture a strong online community
- Drive strategies to increase reach, engagement, and brand loyalty
Qualifications
- 1+ year of experience in Creative Strategy / Social Media roles
- Strong written and verbal communication skills
- Proficiency in Canva, Adobe Suite (Photoshop, Illustrator, etc.)
- Familiarity with social media tools and analytics platforms
- Basic knowledge of photography and video editing
- Creative thinker with attention to detail
- Strong organisational and multitasking abilities
Note: Availability on Saturdays and Sundays may be required for content posting and scheduling
Skills: canva,photoshop,video editing,adobe,photography,creative strategy,social media
Click on Apply to know more.