Website:
12101.in
Job details:
Job Title: Creative Strategist
Location: Banjara Hills, Hyderabad
Job Type: Full-time (On-site)
Working Days: Monday to Friday, 10 AM – 7 PM
Salary: 2.64 - 3.36 LPA
About Us
1 2 101 helps luxury and lifestyle brands grow through the power of storytelling, social media strategy, and integrated marketing. From digital campaigns to offline brand experiences, we create culturally relevant narratives that connect with audiences globally and drive measurable impact.
We are looking for a Creative Strategist who can combine creative thinking with strong execution. This role involves developing social media strategies, conceptualizing content and campaigns, and ensuring a consistent and impactful brand presence across digital platforms.
You will play a key role in shaping brand narratives, driving engagement, and building communities for both our in-house and client brands.
Key Responsibilities:
Content Strategy & Creation
- Develop and execute content strategies aligned with brand goals and target audience
- Create engaging content using tools like Canva ,Photoshop, Illustrator, and Adobe Suite
- Write compelling captions and content that complement visuals
- Collaborate with internal teams to deliver high-quality outputs
Content Curation & Trend Mapping
- Stay updated with industry trends and cultural moments
- Curate relevant content that enhances brand positioning
- Monitor competitors and identify content opportunities
Brand & Campaign Strategy
- Contribute to overall brand strategy in the digital space
- Ideate and plan campaigns, launches, and content themes
- Ensure all content aligns with brand voice, positioning, and aesthetics
- Work cross-functionally to integrate brand storytelling across channels
Social Media Strategy
- Develop and implement platform-specific strategies
- Track performance metrics and optimize content accordingly
- Apply insights, trends, and best practices to improve engagement
Content Planning & Calendaring
- Create and manage monthly content calendars
- Ensure consistency in posting, messaging, and brand identity
- Schedule and publish content using relevant tools
Photography & Video Direction
- Capture or guide the creation of high-quality visual content
- Edit and enhance images/videos to maintain brand standards
- Ensure visual consistency across all platforms
Community & Growth
- Engage with the audience through comments, DMs, and interactions
- Build and nurture a strong online community
- Drive strategies to increase reach, engagement, and brand loyalty
Qualifications
- 1+ year of experience in Creative Strategy / Social Media roles
- Strong written and verbal communication skills
- Proficiency in Canva, Adobe Suite (Photoshop, Illustrator, etc.)
- Familiarity with social media tools and analytics platforms
- Basic knowledge of photography and video editing
- Creative thinker with attention to detail
- Strong organisational and multitasking abilities
Note: Availability on Saturdays and Sundays may be required for content posting and scheduling
If you have a passion for content, creativity, and social media, we’d love to connect.
Be part of a collaborative, execution-focused team and work closely on building brands from the ground up.
Send your resume/portfolio to hr@12101.in, Contact no: 99661 12101
Click on Apply to know more.