Website:
12101.in
Job details:
Creative Strategist Company: 1 2 101
Location: Banjara Hills, Hyderabad
Job Type: Full-time
Work Model: On-site (Strictly no remote / freelancers)
Working Days: Monday to Friday | 10:00 AM – 7:00
Salary: As per experience
About Us1 2 101 is a niche business growth hacking firm specializing in luxury and lifestyle brands. We don’t just build strategies — we execute them to drive tangible brand growth and business impact.
Role OverviewWe are looking for a Creative Strategist who can combine creative thinking with strong execution. This role involves developing social media strategies, conceptualizing content and campaigns, and ensuring a consistent and impactful brand presence across digital platforms.
You will play a key role in shaping brand narratives, driving engagement, and building communities for both our in-house and client brands.
Key ResponsibilitiesContent Strategy & Creation- Develop and execute content strategies aligned with brand goals and target audience
- Create engaging content using tools like Canva ,Photoshop, Illustrator, and Adobe Suite
- Write compelling captions and content that complement visuals
- Collaborate with internal teams to deliver high-quality outputs
Content Curation & Trend Mapping- Stay updated with industry trends and cultural moments
- Curate relevant content that enhances brand positioning
- Monitor competitors and identify content opportunities
Brand & Campaign Strategy- Contribute to overall brand strategy in the digital space
- Ideate and plan campaigns, launches, and content themes
- Ensure all content aligns with brand voice, positioning, and aesthetics
- Work cross-functionally to integrate brand storytelling across channels
Social Media Strategy- Develop and implement platform-specific strategies
- Track performance metrics and optimize content accordingly
- Apply insights, trends, and best practices to improve engagement
Content Planning & Calendaring- Create and manage monthly content calendars
- Ensure consistency in posting, messaging, and brand identity
- Schedule and publish content using relevant tools
Photography & Video Direction- Capture or guide the creation of high-quality visual content
- Edit and enhance images/videos to maintain brand standards
- Ensure visual consistency across all platforms
Community & Growth- Engage with the audience through comments, DMs, and interactions
- Build and nurture a strong online community
- Drive strategies to increase reach, engagement, and brand loyalty
Qualifications- 1+ year of experience in Creative Strategy / Social Media roles
- Strong written and verbal communication skills
- Proficiency in Canva, Adobe Suite (Photoshop, Illustrator, etc.)
- Familiarity with social media tools and analytics platforms
- Basic knowledge of photography and video editing
- Creative thinker with attention to detail
- Strong organisational and multitasking abilities
Note: Availability on Saturdays may be required for content posting and scheduling
If you have a passion for content, creativity, and social media, we’d love to connect.
Be part of a collaborative, execution-focused team and work closely on building brands from the ground up.
Send your resume/portfolio to hr@12101.in, Contact no: 99661 12101
Click on Apply to know more.