Website:
4mationskins.com
Job details:
Creative Graphic Designer — D2C, Performance & Social Media
Company: 4Mation Skins (a 4Mation Biosciences Pvt. Ltd. brand)
Location: Kolkata, West Bengal — On-site
Employment Type: Full-time
Experience: 2–4 years
Joining: Immediate joiners preferred
About 4Mation Skins:
4Mation Skins is a Kolkata-based D2C skincare brand built on pharma-grade formulation and backed by 4Mation Biosciences Pvt. Ltd. We sell through our own website, Amazon, Myntra and quick-commerce, and we grow through performance marketing — which means creative is not a support function here. It is the product that gets seen.
About the Role:
We believe high-performing creative is never an accident. It doesn't start in Photoshop or Canva — it starts with understanding the Ideal Customer Profile.
We are looking for a Creative Graphic Designer who instinctively asks:
☆Who is this creative actually speaking to?
☆What specific skin concern or objection are we solving here?
☆What visual hook will stop the thumb in the first two seconds?
☆Which angle will test best — Ingredient Education, Problem-Solution, or Social Proof?
This is a full-stack brand design role. You will own everything the customer sees: the ads that acquire them, the social content that builds trust, and the website experience that converts them.
Key Responsibilities:
Performance Marketing Creatives:
Design high-converting static ads, carousels and creative variations for Meta and Google campaigns
Build multiple angle variations and hooks for structured creative testing
Design landing page visual assets that carry the ad message through to conversion
Social Media Creative Design:
Design organic social content for Instagram, Facebook and YouTube — static posts, carousels, story sets and Reel covers
Build and maintain a consistent visual language across the brand grid so paid and organic feel like one brand
Translate product launches, offers, ingredient stories and UGC into scroll-stopping social assets
Design festive, seasonal and campaign creatives in line with the monthly content calendar.
Video & Motion:
Edit short-form video ads, Reels and UGC-style creatives
Create motion graphics, kinetic typography and high-impact opening hooks
Repurpose long-form and UGC footage into multiple ad-ready cuts
Website UI/UX:
Design and improve landing pages, product detail pages and checkout flows for our D2C store
Create wireframes, user flows and high-fidelity mockups in Figma
Apply conversion-first thinking to layout — above-the-fold hierarchy, CTA placement, trust elements, mobile-first responsiveness
Maintain a reusable design system and component library so pages ship faster
Work with the development team to ensure designs are implemented pixel-accurately
Marketplace & Quick-Commerce Assets:
Produce listing images, A+ content and category banners for Amazon, Myntra and quick-commerce platforms
Adapt master creatives across formats, aspect ratios and platform guidelines.
Creative Iteration & Performance:
Work with the marketing team to review CTR, thumbstop rate, hold rate and creative fatigue
Rapidly iterate on winning angles and retire what stops working
Maintain an organised creative library with clear naming and version control.
Required Skills & Qualifications:
Strong command of Adobe Photoshop, Adobe Illustrator and Figma
Video editing ability in Premiere Pro, After Effects or CapCut
Working knowledge of UI/UX fundamentals — visual hierarchy, responsive and mobile-first design, design systems, prototyping
A solid understanding of ICP, audience personas, hooks and consumer psychology: why some creatives convert and others get skipped
Ability to design for conversion, not just aesthetics, and to explain the reasoning behind a layout
Comfort using AI-assisted creative tools for faster visual exploration and storyboarding
Speed, ownership and comfort in a fast-moving environment with weekly shipping cycles.
Preferred:
Prior hands-on experience designing for D2C skincare, beauty, personal care or FMCG brands or agencies
Experience designing for Shopify or WooCommerce storefronts
Familiarity with Meta Ads Manager and reading creative-level performance data
Basic understanding of CRO principles and A/B testing.
How to Apply:
Send a direct message, or share your updated resume along with a portfolio link showcasing your best Meta ads, D2C statics, social media designs, website/UI work and video or Reel creatives.
One extra ask: pick one creative you made that performed well, and tell us in two lines why it worked. That answer tells us more than the portfolio does.
Let's build visual storytelling that communicates, connects and converts.
#Hiring #GraphicDesigner #UIUXDesigner #SocialMediaDesign #D2C #PerformanceMarketing #KolkataJobs
Click on Apply to know more.