Website:
starsnstripes.co.in
Job details:
Copy Supervisor
Experience: 3 years to 5 years agency experience
About StarsNStripes
StarsNStripes is a creative agency working with leading brands such as Amazon, MX Player, Shoppers Stop, Unicorn, and Toing (Swiggy). We specialize in strategy, design, and digital marketing.
Key Responsibilities
Creative Concept & Campaign Development
- Lead ideation for always-on social content, campaigns, and digital-first brand initiatives.
- Translate brand objectives into platform-native creative concepts across Meta, YouTube, paid-media, and emerging formats.
- Present ideas internally and to clients, clearly articulating the strategic thinking behind the creative approach.
- Ensure ideas are insight-driven, culturally relevant, and scalable across formats and platforms.
- Develop ideas that deliver maximum creative impact within available budgets, balancing ambition with practical execution.
- Campaign Spikes & Partnership Opportunities
- Identify and develop high-impact campaign opportunities beyond always-on content.
- Conceptualise and pitch brand collaborations, influencer partnerships, and culture-led initiatives that create conversation around the brand.
- Work with internal teams and external partners to execute production-led ideas, activations, and digital campaigns.
- Identify emerging trends, cultural moments, and partnership opportunities that can be translated into timely brand initiatives.
Team Leadership & Mentorship
- Manage and mentor a team of junior and senior creatives, ensuring consistent creative output.
- Delegate responsibilities to the team and train them in necessary avenues to enhance their skills and contribute to the creative process.
- Provide feedback, direction, and support to the team throughout the creative development process.
- Proactively identify workflow challenges and implement clear processes, frameworks, and solutions to improve team efficiency and creative output.
- Foster a collaborative environment where designers, strategists, and producers work seamlessly together.
- Review and refine work before it is presented internally or externally.
Research, Strategy & Insight Integration
- Conduct qualitative research, social listening, and trend tracking to understand audience behaviour, cultural shifts, and category dynamics.
- Identify insights and opportunities that inform content strategy, campaign thinking, and creative direction.
- Analyse content performance and platform data to derive actionable learnings for future campaigns and content.
- Translate research and insights into clear strategic directions, content pillars, and creative territories for assigned brands/pitches.
Cross-Functional Collaboration
- Collaborate with design, production, account management, and edit teams to ensure ideas move smoothly from concept to execution.
- Participate in shoot planning, scripting, and production oversight when required.
- Ensure timelines, deliverables, and creative quality standards are maintained.
Pitch & New Business Support
- Contribute to creative thinking and concept development for new business pitches.
- Participate in brainstorming sessions and help build pitch narratives and presentation decks.
- Support the development of campaign ideas, content formats, and creative territories for prospective clients.
Client Interaction
- Work with account teams to understand client expectations and feedback.
- Present and explain creative concepts clearly to clients when required.
- Build trust and rapport with clients by consistently delivering thoughtful, well-crafted creative solutions.
Requirements
- 3-5 years of experience in creative strategy, copywriting, or digital content development within a marketing or advertising agency.
- Strong understanding of social media platforms, digital culture, and content formats.
- Proven ability to conceptualize campaigns, content formats, and social-first storytelling.
- Strong attention to detail with excellent proofreading and editing skills.
- Experience managing or mentoring junior creative team members.
- Strong presentation and communication skills, and ability to build client rapport.
- Ability to balance creative quality with fast-paced execution timelines.
- Proficiency in Canva/Google Slides, AI tools and familiarity with production workflows.
Click on Apply to know more.