Sociapa
Website:
sociapa.com
Job details:
Creative Lead / Creative Strategist – FMCG & Packaging
Role Overview
We are looking for a strong Creative Lead / Creative Strategist with hardcore experience in FMCG, preferably food and packaged food brands, who can manage the creative process from client brief to final execution.
The person should have strong creative visualisation, an understanding of food/product brands and packaging, and the ability to convert business and brand requirements into strong creative concepts, strategy decks, packaging directions and brand communication.
This role will work closely with clients, strategy, accounts and designers to ensure ideas are not only developed but also executed to a high creative standard.
Key Responsibilities
- Take briefs from clients and understand the brand, product, consumer, category and business objective.
- Develop creative concepts and visual directions for FMCG and food brands.
- Work extensively on packaging design and packaging communication, including new launches, SKU extensions and adaptations.
- Develop creative decks, concept presentations, mood boards and visual references.
- Contribute to and develop brand strategy and communication strategy decks.
- Develop creative routes and communication ideas across digital, social, campaigns, retail and offline media.
- Work on brand collaterals, POSM, retail communication, brochures, catalogues and other brand assets.
- Brief designers with clear creative direction and ensure they understand the expected output.
- Guide and supervise the design team during execution.
- Review creative work, provide feedback and maintain overall creative quality.
- Present concepts and creative directions to clients and confidently explain the rationale behind the work.
- Manage feedback and revisions while ensuring the original creative thought is not compromised.
- Ensure consistency of brand identity, packaging language and communication across different touchpoints.
- Stay updated with FMCG trends, packaging innovations, consumer behaviour, category communication and emerging creative formats.
Must-Have Experience
- Strong hands-on experience with FMCG clients is mandatory.
- Experience with food, bakery, biscuits, beverages, snacks or packaged food brands will be strongly preferred.
- Strong understanding of FMCG branding, packaging and consumer communication.
- Excellent creative visualisation and conceptual thinking.
- Experience in developing packaging, creative decks, strategy decks and brand communication.
- Strong understanding of design and ability to guide designers effectively.
- Excellent presentation and client communication skills.
- Ability to manage multiple brands/projects simultaneously.
- Strong portfolio showcasing FMCG, food and packaging work.
The Person We Are Looking For
We are not looking for someone who only coordinates between the client and designer.
We need someone who can:
Understand the brief → Think strategically → Develop the idea → Visualise the concept → Build the deck → Brief the designer → Guide execution → Present to the client → Take it to final delivery.
The ideal candidate should be someone who can think like a creative strategist, understand like a brand person and execute like a creative lead.
Preferred Background
Candidates from FMCG-focused advertising agencies, branding agencies, packaging design agencies or creative agencies with strong food/FMCG portfolios would be preferred.
A strong FMCG/food portfolio is mandatory.
Click on Apply to know more.
