DigiCrackers
Website:
digicrackers.com
Job details:
Creative Lead
Ahmedabad | Full-time | Work From Office
Can you look at a business and find the one thing worth saying about it?
Can you tell the difference between an idea and a format?
Can you reject work — including your own — when it’s average, and explain exactly why?
If yes, keep reading.
We’re looking for a Creative Lead — the creative engine of DigiCrackers. You own what we say and how well we say it, and you run the team that makes it.
This is not a content writer role. This is not a copywriter role. This is not for someone who thinks strategy means a competitor analysis deck.
What you’ll own
• The creative bar — every campaign, social calendar, website, film, and ad creative is reviewed by you before it reaches the founder or the client.
• Creative across every surface — social media, websites and landing pages, performance ad creatives (concepts, hooks, copy, visuals), brand campaigns, and video; if it carries the client’s brand, its quality is yours.
• Content direction — content pillars for every retainer client, set quarterly, so calendars are built on ideas instead of blank pages.
• Ideation rhythm — monthly ideation sessions per client, run with the account and design team.
• Campaign thinking — big ideas for pitches and flagship projects, from insight to line to execution plan.
• Hands-on craft — you write or art-direct yourself when the work needs it.
• The team — the copywriter reports to you, and you work shoulder-to-shoulder with the art and design team daily; you grow both through specific, teachable feedback, not review-from-a-distance.
• Reputation work — spec campaigns and AI films, built with the founder to get DigiCrackers noticed nationally.
Much of our client work is real estate, manufacturing, and other high-consideration brands — businesses where trust decides the sale. Our job is making that trust interesting, and we treat it as a serious creative challenge.
You are a good fit if:
• You have taste and can defend it in words. .
• You have a depressingly high creative standards.
• You write or art-direct well enough to demonstrate, not just comment. .
• You understand Gujarati and Hindi cultural rhythm, not just English advertising. .
• You get restless when work is merely fine..
You are not a good fit if:
• You need a detailed brief to have an idea. .
• Your portfolio is aesthetics without thinking. .
• You avoid conflict about quality..
Experience:
4–8 years in an agency, brand team, or content studio — copywriter, art director, or strategist who grew into campaign thinking. Show us work where the idea was yours.
Click on Apply to know more.