Website:
pureverse.in
Job details:
Company Description Pureverse Pvt Ltd is an India-based FMCG company focused on delivering organic, authentic, and sustainably crafted everyday essentials to customers worldwide. The brand is committed to health and transparency, offering products that are 100% organic, naturally sourced, cold-pressed or wood-pressed, chemical-free, and rigorously tested for quality and freshness. Its range includes organic and infused honey, pure cold-pressed and wood-pressed oils, premium A2 cow ghee, farm-fresh jaggery, natural sweeteners, and other responsibly produced staples. Pureverse also emphasizes community-building around purity, wellness, and better lifestyle choices, sharing stories from Indian farmers and traditional processes.
Role Description The Creative Head – Coffee Product will lead the creative vision and brand expression for Pureverse’s coffee category in a full-time, on-site role based in Thane. This role involves developing and executing end-to-end creative strategies for packaging, campaigns, digital content, and in-store experiences that align with the brand’s values of purity, sustainability, and premium quality. The Creative Head will collaborate closely with marketing, product development, and sales teams to shape product positioning, craft compelling narratives, and ensure consistent branding across all touchpoints. Day-to-day responsibilities include overseeing concept development, guiding design direction, reviewing creative assets, coordinating with external agencies or freelancers where needed, and monitoring market trends to keep the coffee portfolio distinctive and relevant. The role also includes mentoring and managing a small creative team, setting clear standards, and ensuring timely delivery of high-impact creative work.
Qualifications
- Candidates should possess strong Creative Direction and Creative Strategy skills to define and drive the visual and narrative identity of the coffee product line.
- Candidates should possess experience in Branding to build and maintain a differentiated, consistent brand presence across packaging, digital, and offline channels.
- Candidates should possess Graphic Design capabilities or the ability to effectively brief and evaluate design work for packaging, social media, and marketing materials.
- Candidates should possess Team Management skills, including mentoring creatives, coordinating with cross-functional stakeholders, and managing workflows.
- Additional beneficial qualifications include experience in FMCG or food & beverage brands, knowledge of coffee trends and consumer behavior, proficiency in design and collaboration tools, strong communication and presentation skills, and a portfolio demonstrating impactful brand and campaign work.
- A bachelor’s degree in Design, Visual Communication, Marketing, or a related field is preferred, along with the ability to work on-site in Thane and handle multiple projects in a fast-paced environment.
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