ber & Bloom
Amber &
Bloom is a premium fragrance platform specialising in niche perfumes, authentic Oud, luxury essential oils and distinctive fragrance experiences.
We are l
ooking for a Creative Head – Campaigns & Creative Direction who can combine strong creative thinking with campaign funnel strategy to build campaigns that not only look premium but also drive awareness, engagement, consideration and sales.
About th
e Role
This is
not purely a design or content role.
You will
be responsible for developing the creative strategy behind our marketing funnel, understanding what the customer needs to see at every stage of the journey and turning those insights into high-performing campaigns.
You will
work closely with the founder and marketing team to build campaigns from awareness → engagement → consideration → conversion → retention.
Key Resp
onsibilities
* Lead t
he overall creative direction of Amber & Bloom.* Develop
creative strategies for full-funnel marketing campaigns.* Plan cr
eative concepts according to different stages of the customer journey.* Develop
TOF, MOF and BOF creative strategies for Meta and other digital platforms.* Create
concepts for awareness, engagement, product education, retargeting and conversion campaigns.* Develop
creative angles, hooks, scripts, storyboards and campaign narratives.* Direct
the production of Reels, UGC, product videos, photoshoots, static creatives and advertising assets.* Work cl
osely with the performance marketing team to understand campaign data and improve creative performance.* Analyse
metrics such as CTR, CPC, CPM, landing-page engagement, add-to-cart, conversion rate and ROAS to identify creative opportunities.* Continu
ously test different hooks, concepts, formats, messaging and visual styles.* Develop
creative variations for different customer personas and funnel stages.* Build c
ampaign concepts around product launches, offers, seasonal moments and brand stories.* Maintai
n a consistent premium/luxury visual identity across all customer touchpoints.* Lead an
d coordinate photographers, videographers, editors, designers, UGC creators and external creative partners.* Researc
h trends in luxury, fragrance, fashion, beauty and digital advertising.* Turn cu
stomer insights and performance data into new creative concepts.* Take ow
nership of the creative process from idea → strategy → production → launch → optimisation.
Ideal Ca
ndidate
We are l
ooking for someone who understands that creative is a growth engine, not just something that makes a brand look good.
You shou
ld be able to answer:
“What sh
ould the customer see, why should they care, and what should make them take the next step?”
Requirem
ents
* Minimu
m 4 years of experience in creative direction, advertising, digital marketing, branding, content strategy or a related field.* Strong
understanding of full-funnel marketing and campaign strategy.* Experie
nce creating marketing campaigns for digital platforms, especially Meta.* Strong
understanding of consumer psychology, storytelling and creative strategy.* Ability
to develop concepts specifically for awareness, consideration and conversion.* Strong
knowledge of social media content and performance creatives.* Experie
nce directing photoshoots and video productions.* Strong
understanding of Reels, UGC, static ads, product videos and storytelling formats.* Ability
to work with performance data and translate insights into creative decisions.* Strong
communication, leadership and project-management skills.* Excelle
nt eye for aesthetics and premium brand positioning.* Portfol
io is mandatory.
Preferre
d Experience
Candidat
es with experience in:
Luxury •
Fragrance • Beauty • Fashion • Lifestyle • E-commerce • D2C • Advertising • Premium Consumer Brands
will be
preferred.
What You
’ll Build
At Amber
& Bloom, you won’t simply be creating individual posts.
You will
help build a creative marketing engine where every campaign has a purpose:
Attentio
n → Interest → Education → Desire → Trust → Conversion → Retention
If you a
re a creative thinker who understands branding, storytelling, performance marketing and customer psychology, we want to hear from you.
📩 To Apply:Send your
CV + portfolio along with a short introduction about your experience in creative direction and campaign marketing.