Sri Aurobindo Society
Website:
aurosociety.org
Job details:
- Operating in the industry for 10+ years
- Positioned as aggressively growing
- *Brand portfolio*
- *Rabbitat* focused on toddlers, kids, parenting, and parents buying for children
- Product range includes insulated bottles, food platters, school bags, tiffin boxes, and water sippers
- *Headway* focused on young adults and the corporate working population
- Product line includes drinkware and office-use products
- *Investors*
- Backed by DSG Consumer Partners
- Backed by RPSG / RPG-type venture capital retail startup investors as referenced in the call
- *Revenue mix and channels*
- 90% of revenue comes from the company’s own website
- Brand presence extends across major online marketplaces
- Quick commerce already live on Blinkit, Zepto, and Instamart
- *Offline and B2B/corporate gifting presence*
- Corporate gifting positioned as a distinct segment serving large companies for employee gifting
- Corporate gifting uses both offline and online channels
- Modern trade presence currently small-scale
- Offline listings currently include Hamleys and Crosswords
- General trade expansion expected soon, possibly within the next month
- *Scale and targets*
- Current run rate stated at 80–90 CR
- FY ambition stated at 120–150 CR
- Current employee strength around 130 and growing
---
## Office structure, work locations, and operating model
- *Location split*
- Head office located in Okhla Phase
- Warehouse located at IMT Faridabad
- *Department mapping*
- Supply chain, logistics, and related warehouse roles based out of IMT Faridabad
- Creative, marketing, branding, HR, finance, and most other departments sit at head office
- *Working model*
- Head office employees work 5.5 days
- First and third Saturday are off
- Remaining Saturdays are half days
- Leadership hierarchy is being reworked
- Mid-level and junior hiring has already happened over the last period
- Current focus is on re-ranking or reworking the leadership hierarchy
- Startup context highlighted as a reason for changing patterns, designations, and structures
---
## Positioning the brand for candidates and talent outreach
- Rabbitat should be pitched as a market leader in children’s bottles/drinkware and toddler-parenting lifestyle products
- Competitors referenced include Cello, Milton, and newer D2C bottle brands
- Rabbitat’s differentiation framed around singular focus on toddlers, kids, and parenting lifestyle products
- Brand visibility described as strong enough to support leadership-level pitching
Interested candidate can apply on 7982718903
Click on Apply to know more.