Way.com
Website:
way.com
Job details:
About
Way.com
Way.com is building the future of everyday mobility across parking, car wash, gas, EV, insurance, and repairs - serving millions of users across the United States.
We believe creative should do more than look good.
It should influence behavior, drive adoption, and create measurable business impact.
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Role Overview
We are looking for a Creative Director - Marketing who combines strong creative leadership with a deep understanding of performance-driven marketing environments.
This role requires someone who can lead end-to-end campaign execution while working closely with performance marketing teams to continuously optimize and improve creative based on data and audience behavior.
You will lead campaigns across multiple product verticals and consumer touchpoints for the US market.
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Key Responsibilities
Campaign Leadership
- Lead end-to-end omnichannel campaigns across:
- Digital
- Social
- Print
- Video
- OOH
- Email
- Translate strategic briefs into compelling campaign concepts and executions
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Creative Direction & Production
- Develop strong campaign narratives, headlines, taglines, and messaging
- Ensure high-quality creative output across formats and channels
- Contribute hands-on when required in design, creative production, or direction
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Performance Marketing Collaboration
- Work closely with performance marketing teams to:
- Analyze campaign performance
- Improve creative effectiveness
- Support A/B testing and iteration cycles
- Understand how creative impacts acquisition, engagement, and conversion
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Team Leadership
- Lead and mentor designers, copywriters, motion/video artists, and freelancers
- Build scalable creative workflows in fast-paced environments
- Ensure quality, speed, and consistency across multiple simultaneous campaigns
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US Market Communication
- Create campaigns tailored for US audiences and consumer behavior
- Present and communicate creative concepts clearly to US-based stakeholders
- Incorporate feedback while maintaining creative clarity and direction
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Required Qualifications
- 8+ years in a Creative Director or Senior Art Director role at a full-service advertising agency
- Strong portfolio showcasing campaigns across multiple industries and channels
- Proven experience delivering end-to-end advertising campaigns from concept to final execution
- Strong conceptual thinking and copywriting ability
- Experience working on US-facing consumer brands while based in India
- Deep understanding of American consumer behavior, communication styles, and market expectations
- Hands-on proficiency in:
- Adobe Creative Suite
- Figma
- Video editing and motion tools
- Experience managing creative teams and collaborating across time zones
- Strong understanding of performance marketing environments and creative optimization
- Comfortable working in high-volume, fast-moving campaign ecosystems
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What We’re Looking For
- Creative leaders who still enjoy building
- Strong understanding of both branding and conversion-focused creative
- Ability to move quickly without compromising quality
- Clear communicators with a strong ownership mindset
- People who understand that creative and business impact must work together
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Why Join
Way.com
- Work on products used by millions across the US
- Build campaigns across multiple fast-growing verticals
- Operate in a culture where creative directly impacts growth
- Collaborate with teams across product, marketing, and business
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Experience
8+ Years
Industry Preference
Advertising Agencies / High-Performance Marketing Teams / Consumer Tech Brands
Click on Apply to know more.