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About The Opportunity
Operating at the intersection of culture, commerce, and creativity, we are a fast-paced, impact-driven creative studio crafting bold, locally rooted brand activation and awareness campaigns across India. Our work blends immersive storytelling, street-level engagement, and digital amplification to turn brands into cultural conversations—especially in high-potential markets like Jharkhand.
Role & Responsibilities
- Lead end-to-end creative direction for brand activation & awareness campaigns targeted at Jharkhand’s urban and semi-urban audiences.
- Develop culturally resonant, region-specific campaign concepts that align with national brand guidelines while localizing messaging, visuals, and media mix.
- Manage cross-functional teams (design, copy, production, influencers) to execute on-ground activations, digital content, and experiential experiences.
- Collaborate with regional partners, local talent, and media agencies to ensure authentic community penetration and measurable buzz generation.
- Translate campaign KPIs into creative briefs and creative execution plans that drive engagement, recall, and conversion.
- Present and pitch creative work to clients and internal leadership with clarity, strategic rationale, and emotional resonance.
Skills & Qualifications
- Must-Have
- Creative Direction
- Brand Activation
- Regional Marketing (Jharkhand focus)
- Experiential Campaigns
- Consumer Insights
- Adobe Creative Suite
- Social Media Campaigns
- Influencer Collaboration
- Preferred
- Knowledge of local languages (Hindi, Santhali, Ho)
- Experience with rural / semi-urban Indian markets
- Event Production & On-ground Management
Benefits & Culture Highlights
- Hybrid work model with freedom to operate from Jharkhand or nearby metros.
- Ownership-driven culture — you’re not just executing, you’re building campaigns that matter.
- Access to emerging markets, real-time feedback, and rapid iteration cycles.
Skills: regional marketing,creative direction,influencer collaboration,brand activation,adobe creative suite,campaigns,activations
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