SMEClabs
Website:
smeclabs.com
Job details:
Company Description
SMEClabs serves as the research, development, and training division of SMEC Automation, specializing in creating skilled professionals across various domains since 2001. Recognized as a pioneer in skill development training and certification, SMEClabs partners with NSDC to offer high-quality programs. With experienced faculty and trainers, the organization emphasizes hands-on learning to equip individuals with practical expertise. SMEClabs is a trusted provider of both online and offline courses, offering one of the best platforms for education and internships in India.
We are hiring a Creative Head - Media Team to lead and scale SMEClabs’ creative output across videos, social media, branding, and campaigns. This role demands someone who can think like a storyteller, act like a leader, and execute with speed, while aligning creativity with performance and business goals.
You will be the creative owner of SMEClabs’ digital presence, responsible for setting the visual language, narrative tone, and content direction across platforms.
Key Responsibilities
- Define and drive the creative vision for SMEClabs’ media output
- Lead the media team including video editors, designers, content creators, and anchors
- Own content strategy for YouTube, Instagram, Meta ads, website, and internal campaigns
- Conceptualize and oversee video-first storytelling (reels, long-form, testimonials, brand films)
- Ensure brand consistency in tone, visuals, and messaging across all content
- Work closely with performance marketing teams to deliver high-converting creatives
- Review, refine, and approve all media content before publishing
- Build creative SOPs, workflows, and quality benchmarks
- Track content performance and iterate based on data and audience response
- Stay updated with media trends, platform algorithms, and content formats
Required Skills & Experience
- Proven experience as a Creative Head / Creative Director / Media Lead
- Strong background in video content, digital media, and branding
- Deep understanding of social media platforms and content psychology
Good to Have
- Experience in edtech or education-driven brands
- On-camera sense and ability to guide presenters/anchors
Job Location - Kochi, Kerala
Job More - Work from Office
Salary - Rs 30,000 to 50,000
Experience - 2 to 4 Years
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