Praan
Website:
praan.io
Job details:
Background
Praan (Praan, Inc.) is an impact focused deep-tech startup democratising clean air using breakthrough filterless technology. The company is backed by top tier VCs and CXOs globally and currently operates between the United States and India. Our team puts extreme attention to detail and loves building technology that's aspirational. Praan's team and culture is positioned to empower people to solve large global problems at an accelerated pace.
Why
Everyone worries about the dooms-day in climate change which is expected to occur in the 2050s. However, there's one doom's day which is the reality for millions of people around the world today. Air pollution takes more than 7 Million lives globally every single year. Over 5% of premature children's deaths occur due to air pollution in developing countries. Everyone has relied on governments or experts to solve the problem, but most solutions up until today have either been too expensive or too ineffective. Praan is an attempt at making the future cleaner, healthier, and safer for the generations to come.
We are an engineering company. But we believe great technology deserves great storytelling. Because when you’re working on something as important as clean air, how the world understands what you’re building really matters. This role sits at the intersection of product, storytelling, design, technology and culture. You’ll help turn complex ideas into clear, compelling narratives and shape how the world sees, understands and experiences Praan.
Job Description
- Define Praan’s creative identity and build a distinctive design voice across all mediums
- Build and evolve Praan’s visual language, design systems and creative standards
- Translate complex technology into clear, powerful storytelling
- Oversee the creation of product launch films, brand campaigns, social media storytelling, website design, product photography, motion graphics, product documentation, investor materials and event and installation designs
- Partner directly with the founder and product teams
- Translate new product capabilities into clear narratives
- Ensure design consistency across hardware, software and communications
- Lead creative direction for photo shoots, films, launches and installations
- Manage external creative partners including filmmakers, studios and agencies
- Build and lead Praan’s internal creative team
- Make Praan one of the most visually recognisable technology companies
- Create content that drives global awareness and aspiration
- Shape how Praan appears across social media, press and real-world environments
Skill Requirements
- 7-12+ years in creative direction, brand design or visual storytelling, with a portfolio that reflects it
- Experience building brands that feel premium, technology-driven and global
- Deep understanding of design, typography, motion, photography and product aesthetics
- High bar for visual quality and narrative clarity
- Interest in hardware, climate tech, architecture or advanced systems
- Ability to translate complex ideas into simple, powerful visuals
- Experience directing video shoots, campaigns and digital experiences
- Comfortable working across multiple mediums simultaneously
- Excited to build something from scratch
- Comfortable working fast in a high-ownership startup environment
Praan is an equal opportunity employer and does not discriminate based on race, religion, caste, gender, disability or any other criteria. We just care about working with great human beings!
Click on Apply to know more.