Bongchie India Private Limited
Website:
bongchie.com
Job details:
ROLE OVERVIEW
The Creative Director is responsible for leading the company's creative vision and ensuring all branding, packaging, product presentations, digital content, and marketing materials effectively position the company as a world-class OEM manufacturer of pre-rolled cones, rolling papers, and smoking accessories.
The role works closely with International Sales, Product Development, and Production to create high-impact creative assets that help acquire new customers and strengthen relationships with existing clients.
KEY RESPONSIBILITIES
Brand Strategy & Identity
- Develop and maintain the company's brand identity and visual standards.
- Ensure consistent branding across all customer touchpoints.
- Build a premium international image for the company.
OEM Customer Support
- Create customized packaging concepts for OEM clients.
- Design product mockups based on customer requirements.
- Prepare artwork for private-label projects.
- Develop presentation decks for customer meetings.
- Support the sales team with creative materials to win new business.
Packaging & Product Design
- Design retail and wholesale packaging.
- Develop export carton artwork.
- Create labels, inserts, display boxes, and shipping graphics.
- Introduce innovative packaging concepts aligned with global trends.
Product Catalogue & Sales Collateral
Develop and maintain:
- Company Profile
- Factory Profile
- Product Catalogue
- OEM Capability Brochure
- Technical Product Sheets
- Sample Kit Designs
- Quotation Templates
- Sales Presentations
- Trade Show Materials
Photography & Videography
Lead the creation of:
- Product photography
- Factory photography
- Manufacturing process videos
- Product demonstration videos
- Corporate films
- Customer success stories (where permitted)
- Social media and promotional videos
Website & Digital Presence
- Manage all creative content for the company website.
- Ensure product pages are visually engaging and accurate.
- Create landing pages and digital brochures.
- Work with the digital marketing team on campaigns and lead generation.
Trade Shows & Exhibitions
- Design exhibition booths.
- Create banners, standees, brochures, and promotional materials.
- Plan product displays and customer experience for trade events.
Product Development Support
Collaborate with R&D and Production to:
- Develop new product concepts.
- Improve product presentation.
- Create premium product collections.
- Research international design and packaging trends.
Team Leadership
- Lead and mentor graphic designers, photographers, video editors, and content creators.
- Allocate projects and monitor timelines.
- Review and approve all creative outputs.
- Manage external agencies, printers, and freelancers.
Cross-Functional Collaboration
Work closely with:
- International Sales
- Production Planning
- Product Development
- Quality Assurance
- Procurement
- Export Operations
- Senior Management
PREFERRED CANDIDATE PROFILE
Education
- Bachelor's degree in Graphic Design, Visual Communication, Marketing, or a related field.
Experience
- 8–12 years of experience in creative leadership, preferably in FMCG, packaging, manufacturing, or export businesses.
- Strong expertise in branding, packaging design, and print production.
- Proficiency in Adobe Illustrator, Photoshop, InDesign, and presentation software.
- Knowledge of photography, videography, and digital content creation.
- Experience managing creative teams and external agencies.
- Strong project management, communication, and leadership skills.
PERSONAL ATTRIBUTES
- Highly creative with strong commercial understanding.
- Detail-oriented and quality-focused.
- Able to manage multiple projects under tight deadlines.
- Strong problem-solving and decision-making skills.
- Collaborative and customer-centric.
- Passionate about innovation and continuous improvement.
KEY PERFORMANCE INDICATORS (KPIs)
- On-time delivery of creative projects.
- Quality and consistency of branding.
- Turnaround time for OEM customer mockups.
- Number of customized proposals delivered.
- Improvement in catalogue and website quality.
- Sales team satisfaction with creative support.
- Exhibition readiness and execution.
- Contribution to customer acquisition and retention.
COMPENSATION
Compensation will be commensurate with the candidate's experience, qualifications, and previous roles and responsibilities and will be discussed during the interview process.
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