Intellipaat
Website:
intellipaat.com
Job details:
Creative Director – Growth & Social Media
Location: Bangalore (On-site)
Experience: 8–15 Years
Type: Full-time
About the Role
We are looking for a Creative Director who can own and scale our entire social media growth engine across platforms like YouTube, Instagram, and emerging channels.
This is not a traditional creative role — this is a revenue-impacting leadership role where creativity meets performance marketing.
You will be responsible for building high-conversion content systems, leading large creative teams, and ensuring every piece of content drives engagement, brand recall, and admissions/sales impact.
Key Responsibilities
1. Social Media Growth Ownership
- Own end-to-end growth strategy for platforms like:
- YouTube (long-form + shorts)
- Instagram (reels, carousels, stories)
- Other emerging channels (LinkedIn, etc.)
- Drive organic growth, engagement, and lead generation
- Build scalable content funnels aligned to admissions/sales goals
2. Content Strategy & Storytelling
- Lead the creation of high-impact storytelling formats
- Develop content that:
- Hooks within first 3–5 seconds
- Retains audience till end
- Drives clear CTA (enquiry, signup, etc.)
- Translate complex concepts (AI, careers, outcomes) into simple, viral narratives
- Create repeatable formats (series, frameworks, viral loops)
3. Creative Production Leadership
- Manage and scale cross-functional teams:
- Scriptwriters
- Video editors
- Shoots & production crew
- Designers (thumbnails, creatives)
- Oversee end-to-end pipeline:
- Ideation → Scripting → Shoot → Editing → Publishing
- Ensure speed + quality + consistency
4. Performance-Driven Creativity
- Build a data-first creative culture
- Analyze:
- CTR (thumbnails)
- Watch time
- Retention curves
- Conversion metrics
- Continuously iterate content based on performance insights
- Work closely with marketing & sales teams to align content with revenue goals
5. Brand & Content Positioning
- Define and evolve brand voice across platforms
- Ensure consistency in:
- Visual identity
- Messaging
- Tone of communication
- Position the brand as a category leader in edtech
What We’re Looking For
Must-Have Skills
- Proven experience in scaling YouTube/Instagram channels to large audiences
- Strong leadership experience managing creative + production teams
- Deep understanding of:
- Viral content mechanics
- Hooks, retention, storytelling frameworks
- Hands-on experience in:
- Scriptwriting
- Video production workflows
- Thumbnail and creative strategy
- Ability to think both creatively and analytically
- Btech is mandatory
Good-to-Have
- Experience in EdTech / D2C / high-growth startups
- Understanding of Gen Z audience behavior
- Experience in building content that drives revenue (not just views)
- Familiarity with tools:
- Premiere Pro / Final Cut
- After Effects
- AI video/content tools
Why Join Us
- Opportunity to build one of the largest education content engines globally
- Direct impact on brand growth and revenue
- Work on cutting-edge content in AI, careers, and future tech
- High ownership, high-visibility role
Click on Apply to know more.